Blogs

Category: Purple WiFi

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Purple WiFi has reached a significant milestone in the company’s channel sales strategy by signing a deal with technology and networking distributor, Purdicom.  The agreement will see Purple WiFi solutions being sold by Purdicom to new resellers and its existing 600 in the UK and across the Middle East & Africa. Purple WiFi, a division…

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Technology innovation business, So Purple, has sold its broadband division to Coms PLC.  The deal generates additional funding for the strategic growth of the company’s Purple WiFi offering, while freeing up time and resource to fully capitalise on the market opportunity that social WiFi presents. So Purple was established in 2012 after entrepreneur, Gavin Wheeldon,…

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Blog post by Euan Semple, author of ‘Organizations don’t tweet, people do’ Online conversations If you run a small business or a cafe or a bar you already talk to your customers face to face and probably know your regulars and a little bit about them. They enjoy the relationship and it is part of why they…

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A guest blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks Canadian Doug Stephens, founder of “Retail Prophet” is the author of the groundbreaking book, The Retail Revival: Re-Imagining Business for the New Age of Consumerism.  I read the retail futurist’s book soon after it was released in February 2013.  I thoroughly enjoyed…

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A guest blog by Ben Hayes, Managing Director of BORN SOCIAL. Mocial is the latest buzzword to come to the fore, recognising the increasing extent to which social media is accessed through mobile devices. Logging into Facebook through your iPhone, using Twitter on your Blackberry… your audience are now spending 30% of their time online…

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David Cameron will shortly announce a government backed code of conduct to block pornography in public wifi hotspots, located in premises where children may be present. The Prime Minister said old the Telegraph that he wanted “good, clean WiFi’ in public spaces which would give parents confidence that their children cannot access illicit websites on…

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According to a recent study by mobile marketing agency Sponge, over three quarters of major UK retailers are missing out on the opportunity to engage with and learn about their customers, because they are not offering them access to in-store WiFi. Of 117 multi-store retailers in central London, only 28 gave customers the chance to…

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When looking at wireless access points, I would always find myself curious about one thing: How many concurrent users can use this thing at the same time, before it falls over? It’s a question for which the answer isn’t plastered on the side of the box. More often than not, you’ll find asking one of…

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RIS News has found some interesting trending facts about how businesses can benefit from customer analytics. The power of social media has enabled new brands to be discovered, with 50% of customers having tried a new brand because of recommendations through social sites! The amount of people who own a mobile phone has increased incredibly…

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Thou shalt use WiFi! On Sunday, WiFi usage received its most divine recommendation to date when St John’s Church in Mickleover, Derbyshire conducted the UK’s first digital church service. Tablet computers and WiFi from the café next door was used to stream hymns and bible passages during the service.   Far from objecting to the…

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A guest blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks In early 2013, IDC issued the updated version of its IDC Retail Insights report outlining the top 10 predictions for the world-wide retail industry. One of the report’s authors is retail research director Leslie Hand. She and I recently met at…

indoor location tracking to reach $5bn by 2018
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Online has for many years been spoilt with the wealth of information available to understand visitor behaviour, one of the really interesting developments was in-page analytics. What this allows you to do is understand user behaviour and how they journey through your site, a few small tweaks with positioning, size, colour and let’s see what…

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Pupils in England are at risk of missing out because their schools do not have good enough WiFi, recent figures have suggested. Schools need fully accessible WiFi in order to fully embrace the digital learning encouraged by the government throughout a range of subjects, argues Valerie Thompson of the E-Learning Foundation. But only a quarter…

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Throughout the years, countless access points and wireless routers have been held in low regard, or entirely dismissed, due to signal coverage issues. Whilst some of these may be down to poor strength transmitters, troublesome deployment environments, or too much attenuation before you get to the antennae, some of these could be easily avoided. It’s…

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Intercontinental Hotels Group, which owns several hotel brands including Holiday Inn, InterContinental and Crowne Plaza has announced the introduction of free WiFi internet access for its 71 million loyalty scheme members’ worldwide. CEO Richard Solomons said “ We’ve done a survey that showed 43% of guests say they won’t stay in a hotel if it doesn’t offer free WiFi,…

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Over the weekend Apple splashed out a $20m acquisition of the start-up company WiFiSLAM, in a great effort to increase its location and mapping capabilities after Google Maps put Apple Maps to shame earlier on this year. The Android mobile phone application includes indoor navigation for some shopping centres and airports. With WiFiSLAM, retailers can…

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