Category: Purple WiFi
Sponsorship is vital to businesses that rely on brand exposure and front of mind awareness. Yet surprisingly, the only major brewery sponsoring WiFi hotspots in the UK is Heineken, with the sponsorship of BT Openzone Hotspots in over 200 pubs and bars, branded as the ‘Heineken Hub’. The service is free on any wireless enabled…
At the recent Mobile Retail Summit in London some 300 attendees from a diverse range of retailers (including major supermarkets, department stores and multi-outlet retailers), suppliers and technology innovators came together to discuss the rapidly changing retail sector, as it tries to respond to evolving consumer behaviour, particularly around the use of mobile in the…
As Roberto Mancini departs Manchester City FC, there is a new arrival in the shape of stadium wide WiFi for its supporters. Following close on the heels of the announcement by Liverpool FC, Manchester City FC is rolling out high-density WiFi at its Etihad stadium, allowing fans to use their mobile devices to surf the…
As a Meraki Technology Partner we were very excited when we got hold of the presence API several weeks ago. This is something we have been doing with our AirTight Networks integration for a while now so the capability within Meraki came as a very welcome piece of the puzzle. On top of our integration with Social…
Purple WiFi has reached a significant milestone in the company’s channel sales strategy by signing a deal with technology and networking distributor, Purdicom. The agreement will see Purple WiFi solutions being sold by Purdicom to new resellers and its existing 600 in the UK and across the Middle East & Africa. Purple WiFi, a division…
Technology innovation business, So Purple, has sold its broadband division to Coms PLC. The deal generates additional funding for the strategic growth of the company’s Purple WiFi offering, while freeing up time and resource to fully capitalise on the market opportunity that social WiFi presents. So Purple was established in 2012 after entrepreneur, Gavin Wheeldon,…
Blog post by Euan Semple, author of ‘Organizations don’t tweet, people do’ Online conversations If you run a small business or a cafe or a bar you already talk to your customers face to face and probably know your regulars and a little bit about them. They enjoy the relationship and it is part of why they…
A guest blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks Canadian Doug Stephens, founder of “Retail Prophet” is the author of the groundbreaking book, The Retail Revival: Re-Imagining Business for the New Age of Consumerism. I read the retail futurist’s book soon after it was released in February 2013. I thoroughly enjoyed…
A guest blog by Ben Hayes, Managing Director of BORN SOCIAL. Mocial is the latest buzzword to come to the fore, recognising the increasing extent to which social media is accessed through mobile devices. Logging into Facebook through your iPhone, using Twitter on your Blackberry… your audience are now spending 30% of their time online…
David Cameron will shortly announce a government backed code of conduct to block pornography in public wifi hotspots, located in premises where children may be present. The Prime Minister said old the Telegraph that he wanted “good, clean WiFi’ in public spaces which would give parents confidence that their children cannot access illicit websites on…
According to a recent study by mobile marketing agency Sponge, over three quarters of major UK retailers are missing out on the opportunity to engage with and learn about their customers, because they are not offering them access to in-store WiFi. Of 117 multi-store retailers in central London, only 28 gave customers the chance to…
When looking at wireless access points, I would always find myself curious about one thing: How many concurrent users can use this thing at the same time, before it falls over? It’s a question for which the answer isn’t plastered on the side of the box. More often than not, you’ll find asking one of…
RIS News has found some interesting trending facts about how businesses can benefit from customer analytics. The power of social media has enabled new brands to be discovered, with 50% of customers having tried a new brand because of recommendations through social sites! The amount of people who own a mobile phone has increased incredibly…
Thou shalt use WiFi! On Sunday, WiFi usage received its most divine recommendation to date when St John’s Church in Mickleover, Derbyshire conducted the UK’s first digital church service. Tablet computers and WiFi from the café next door was used to stream hymns and bible passages during the service. Far from objecting to the…
A guest blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks In early 2013, IDC issued the updated version of its IDC Retail Insights report outlining the top 10 predictions for the world-wide retail industry. One of the report’s authors is retail research director Leslie Hand. She and I recently met at…
Online has for many years been spoilt with the wealth of information available to understand visitor behaviour, one of the really interesting developments was in-page analytics. What this allows you to do is understand user behaviour and how they journey through your site, a few small tweaks with positioning, size, colour and let’s see what…
