Blogs

Category: Social media

The value of a Facebook Like

Last year Purple WiFi posted a blog which discussed the value of a Facebook “Like”. The post was pretty popular so we thought we would revisit it and see what’s changed since. Is £114 really the average value of a Facebook Like? There’s been a lot of reference online to the 2013 annual report from…

A cure for phone addiction

In an earlier blog we looked at nomophobia, or the fear of being without a mobile phone. We concluded that some of us might actually be getting dangerously attached to our phones. So, to avoid such drastic action as jumping into a drain pipe to rescue a lost phone (like Ella Birchenough) we questioned whether there…

Does WiFi make us more or less sociable

I love my mobile phone! An interesting social media article by David Murton posed the question – Is WiFi making us less sociable? David says: “We now live in a culture in which someone on your screen is actually physically closer to you, two dimensionally anyway, than the three dimensional people sitting around you in a…

Are we getting dangerously attached to our mobile devices?

Although the story of Ella Birchenough is quite an amusing one, it’s a slightly worrying indication of what we might risk to save our smartphones from any harm. Ella Birchenough was so desperate not to be without her mobile phone that after dropping it down a drain she jumped straight in to try to save…

The language of email

Emails – can we communicate as well as we think we can? Are you trying to be funny? Do you tend to be sarcastic? Or are you deadly serious when sending your emails? A Journal of Personality and Social Psychology report found that people greatly overestimate their ability to convey their tone over email. The…

Does social media improve society?

Today’s society faces many challenges: unemployment, crime, poverty, loneliness to name but a few. We’ve had a think about whether social media can be used to help eliminate some of the problems society faces and help to create happier, healthier lifestyles. 1. Can social media decrease loneliness? Loneliness motivates an individual to seek social connections….

Can social media alter your mood?

Positivity breeds positivity Psychologists have long been aware that positivity breeds positivity in others. We also know that praise and reward has a greater impact on good behaviour than punishment has on stopping bad behaviour. It’s therefore no surprise that both of these psychological rules also apply in the online world. Researchers at the University…

Can stores compete with online shopping?

Facts and figures Today’s newly released ONS (Office of National Statistics) retail figures show a clear upward trend in the retail market, with an increase of 3.7% compared to February 2013.  Increasingly customers are more confident in spending their money and inflation in stores is at an all time low. As the details in the…

Is Facebook in decline?

Is Facebook in decline? We keep reading that  young people prefer Snapchat, WhatsApp, Instagram and Twitter to Facebook these days. Apparently if you use Facebook you are ‘officially old and uncool’.  Or so a recent report  tells us.  This Global Social Media Impact study suggests that the reason for teenagers apparently leaving the site in…

Why should businesses use social media?

Media influences opinion… …there is no doubt about that.  But do we mindlessly follow what is presented to us?  Some media researchers used to argue that what we watch and read is fed into us like a syringe and there is little we could do to stop it.  Then along came social media. Audiences are…

The psychology of social media

Social media has had a profound effect on the way people engage with each other.  Its power lies in the way it can provide users with a sense of personal connection and community. Psychologists are interested in what effect this has on people’s behaviour in real life. Which is the real you? Social media can…

10 top tips for hotels to get more from social media

How do I use social media to boost business? This is a question that could apply to many sectors but within the fiercely competitive hotel industry, social media is something that generates lots of debate and some action, with varying degrees of success. There are some hotel brands that implement their social engagement strategy brilliantly,…

Social media usage around the world

I know what you’re thinking. Another social media blog post. Bear with me here. There’s a reason that they are so prolific in the blogosphere, and that’s because social media is one of the most vital aspects of  mass communication today. It’s one of the most prolific and abundant means of getting across what we…

A blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks. What if companies could go beyond merely advertising to consumers or even trying to “engage” them in social media, and actually sell to them at the moment they are ready to buy, wherever they are? New technologies are opening up a world…

Most of us have come across websites, or in the case of Purple WiFi, Wireless internet, which gives us the option to log in through a social media account. ‘Social log in’, as it’s known, has advantages for the business, as well as the customer logging in. For the business it provides a wealth of…

A guest blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks. The brick-and-mortar store experience has remained remarkably unchanged in the past 50 years. Since the days of the shopkeeper, people wander around shops looking for goods and then wait in line to pay. All that is about to change at an unprecedented pace;…

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