The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.
Legacy System Migration: A Complete Playbook for 2026
Plan a legacy system migration with confidence. A step-by-step playbook covering assessment, data migration, cutover, security, and ROI in 2026.
What Is Data Encryption and Why It Matters
What is data encryption - Learn what data encryption is, how it protects sensitive information, and why it's essential for enterprise WiFi security in 2026
Warehouse WiFi Solutions: A Guide for UK Logistics
Discover robust warehouse WiFi solutions for UK logistics. Improve coverage, reliability, and productivity with our expert design guide.
WiFi Directional Antennas: A Practical Guide to Types And
Discover the types, gain, and use cases of WiFi directional antennas to boost signal range and performance in 2026.
What Is Marketing Automation and How It Works in 2026
Discover what is marketing automation, how it works, and why UK businesses use it to boost ROI. Covers tools, benefits, use cases, and best practices.
WiFi Location Analytics Explained for UK Venues
Discover how WiFi location analytics transforms footfall data into actionable insights for UK retail, hospitality, and transport venues with Purple.
What Is Identity Management and How It Works in 2026
What is identity management? Learn how IAM controls access with authentication, MFA, SSO and lifecycle governance across enterprise and WiFi networks.
Enterprise Wireless Network Deployment Guide
Plan, design and roll out an enterprise wireless network deployment with proven RF, security and segmentation strategies for hotels, retail and healthcare.
WiFi for Small Business: A Practical UK Guide
Plan secure, reliable wifi for small business with our UK guide. Covers coverage, capacity, security, cloud-managed options, costs, and guest access.
Purple appoints Imani Butler as Growth Director, North America
Purple has appointed Imani Butler as Growth Director, North America, building strategic partnerships and driving growth across the region.
Guest WiFi Management: Smart Authentication & Segmentation
Master guest WiFi management with our guide covering authentication, segmentation, KPIs, and tips for hospitality, retail, and more.
Cloud Wifi Management: Secure Enterprise Connectivity 2026
Cloud wifi management delivers secure, passwordless wireless access across enterprise sites. Discover how Purple simplifies guest and staff connectivity.
Purple appoints Jimmy Serrano as Growth Director, Sports & Entertainment to drive fan experience and venue growth across North America
Purple has appointed Jimmy Serrano as Growth Director, Sports & Entertainment, leading fan data, guest experience and venue growth across North America.
Meet Netforge: 22 free network tools in one desktop app
One app for traceroutes, another for speed tests, a paid tool for SSL checks. We built Netforge to fix that - 22 network tools in one free desktop app, no account required.
Purple named finalist in the Lloyds British Business Excellence Awards 2026
Manchester business shortlisted for Technology Business of the Year at the UK's flagship business awards.
If you could ask your Purple data anything, what would you ask?
Most of us only ask the big, planned questions of our data and quietly drop the small, specific ones. Here is why those dropped questions are often the most valuable.
Using AI to analyze your customer and footfall data
AI has become genuinely useful for working with data - but only when it can reach the data that matters. Here is how to put your venue data to work with the AI tools you already use.
Connecting your venue data to Power BI, Tableau and Looker
For most data teams, the BI platform is where decisions actually get made. Here is how to connect your Purple venue data directly - without building a pipeline.
Keep reading across our WiFi guides
Looking for something specific? Start with one of our in-depth guides.
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