July 15, 2020 Creating a safe and contactless office space for your staff and visitors Ensure your business is on the right path for moving into a more controlled and contactless world. Coronavirus has become apart of life now and will be for the foreseeable future, with this comes a totally different way of even the simplest things, such as heading into the office for a days work. As a… Read More
March 20, 2020 Live data shows impact of Coronavirus on North American industries Check out our live data here Purple have WiFi live in over 50,000 venues ranging from a cafe through department stores, airports, stadiums and entire cities across 128 countries. We have 160M authenticated users of more than 600M unique users that are anonymous. The data we analyze spans nearly 20 Billion visits. Due to the… Read More
March 18, 2020 How wayfinding is playing a key role in hospitals amid the COVID-19 outbreak Although COVID-19 has affected the majority of the globe, the one thing seen during the current Coronavirus outbreak is the speed at which we can adapt to situations when technology is used productively. Through the use of communities and technologies, it seems that nations and cities all over the world are coming together and helping… Read More
March 11, 2020 The History of Wayfinding Wayfinding, albeit in its primitive form, has been around for centuries. For thousands of years, humankind has needed to be directed to where they need to go, whether it was to a safe shelter or to notify a particular hunting ground, those that lived long before we did, needed signs and directions just as much… Read More
March 04, 2020 February 2020: Features, reports & enhancements within the Purple platform Here’s a summary of the features and updates we have been working on and showcasing throughout February. Custom HTML emails Custom HTML emails allow users to create and send custom HTML emails directly from within the Purple portal. Custom HTML emails allow for greater flexibility, customization and personalization of customer communications. Users can also include… Read More
February 13, 2020 How big data is being used to boost sales and marketing Many businesses make decisions on the fly from their gut, but there’s a point where a company has to use big data to drive their decision making. You can spend a great deal of your time making decisions and often they will affect the company, the team, and even yourself in significant ways. That is… Read More
January 21, 2020 5 ways to better engage with your customers As a business owner, professional or marketer you understand the importance of engaging with your target audience. Connecting with customers has always been essential to the growth and development of a business/brand, but in the age of social media and instant gratification, it’s more now more important than ever. Just sending the odd e-shot or… Read More
December 23, 2019 Must have christmas gifts for technology lovers 2019 Love it or loathe it, Christmas is literally around the corner (again, yes I know!) and if you’re like me and left it until the last minute, it’s probably time to rush around like a madman looking for presents and as a lover of both Christmas and technology, I find myself browsing the internet and… Read More
December 12, 2019 WiFi data is improving commercial performance in physical venues WiFi data and analytics have been around for several years, but it’s only in the past couple of years that businesses have started to utilize their potential for improving their guest experience, staff efficiencies and increase the return rate of their customers. What is WiFi data and analytics? WiFi analytics is the process of gathering… Read More
November 28, 2019 What is Cached Data? Cached data, you’ve definitely heard about it, but do you know what it is? In a world where we are constantly surrounded by technology in one way or another, we somehow come to accept technical jargon without really knowing what it means. About cached data Cached data are files, images and scripts automatically stored on… Read More
November 20, 2019 Top 5 Technology Trends To Watch In 2020 As the end of 2019 comes to a close and we enter a new decade, I can’t help look back and think how much technology has evolved in the last ten years, which excites me (probably more than it should) for the next decade. In the age of technology, it seems that everything around us… Read More
November 12, 2019 Wayfinding Technology – What is it? Wayfinding is defined as information that assists with guiding people in a physical environment or enhancing their experience within it, you know the signs they have in hospitals that ensure you don’t end up on an operating table instead of the x-ray department? Technology is putting a new spin on the traditional signs, enabling us… Read More
November 05, 2019 California Introduces New Data Privacy Laws With great data, comes great responsibility… Since Purple’s beginning in 2012, data security has been at the forefront of our business and we’ve always gone a step further by providing guests the moment they log in with an easy to read and digestible terms of business and privacy policy which enables guests to manage their… Read More
September 11, 2019 Automatic provisioning with Meraki is now live within the Purple Portal We work with a number of enterprise-sized businesses across the world, many of which have thousands of access points across multiple locations. Manually configuring that many access points is a daunting task for any engineer. So, to help our customers tackle this issue, we have introduced automatic provisioning for Meraki hardware. Importing your access point… Read More
July 15, 2019 What’s the difference between a LAN and a WAN? A LAN, abbreviated from Local Area Network, is a network that covers a small geographical area such as homes, offices, and groups of buildings. Whereas a WAN, abbreviated from Wide Area Network, is a network that covers larger geographical areas that can span the globe. An example of a widely used WAN is the Internet,… Read More
July 03, 2019 The delicate nature of customer communications Gone are the days where you could pepper your customers with emails, SMS and other forms of communication. Spray and pray marketing techniques will now alienate your customer base, see your email domains blacklisted and could very well land you in deep trouble with regulators, not to mention the potential of a hefty fine. Personalization… Read More
