Technology is making retail stores safer
The COVID-19 outbreak has prompted retail stores globally to look for technology to help them improve safety as well as operations.
Data Management Trends & Strategies for 2021
A new era for data handling? Over the past few years, the combination of ‘IoT’ devices & AI / Machine Learning has been used to collect huge amounts of big data. Companies from the IaaS (Infrastructure as a Solution) & PaaS (Platform as a Solution) markets are continually releasing new…
5 ways analytics can improve your business online and offline
Whether you are an online business or brick and mortar store, you more than likely use analytics to understand how visitors are engaging with your business.
The Internet of Behavior – A marketing breakthrough or moral conundrum?
A quick summary of IoT – The “Internet Of Things” The “Internet of Things” was coined by British technology pioneer, Kevin Ashton in 1999, defining it as a system in which the internet is connected to the physical world by utilizing sensors and RFID tags. You can visualize the ‘IoT’…
Top 5 technology trends to watch for in 2021
2020 changed the world, lets take a look at the top 5 upcoming technology trends set to change the way we live and work in 2021.
Automating your visitor count, achieving 98% people counting accuracy
Through connecting cameras with our platform, venues can track visitor numbers with up to 98% accuracy with a 3D compatible camera.
US Healthcare patient experience directly linked to increased revenue.
Good patient experience is an intrinsically valuable goal, and patients and visitors are increasingly emphasizing patient experience as part of care quality.
iOS14 MAC Randomization
When is a MAC address not a MAC address? When it’s been randomised! But before we begin it’s important to have a good understanding of what a MAC address is and why it is used. What is a MAC address? A media access control address or “MAC” address is a…
How indoor maps do more than guide people
Indoor maps are a useful tool, but how do they make communities stronger? Indoor maps bring people together both literally and figuratively
Creating a safe and contactless office space for your staff and visitors
Ensure your business is on the right path for moving into a more controlled and contactless world through the use of Anayltics and Wayfinding
Live data shows impact of Coronavirus on North American industries
Purple have WiFi live in over 50,000 venues ranging from a cafe through department stores, airports, stadiums and entire cities across 128 countries. We have 160M authenticated users of more than 600M unique users that are anonymous. The data we analyze spans nearly 20 Billion visits. Due to the ongoing…
How wayfinding is playing a key role in hospitals amid the COVID-19 outbreak
Although COVID-19 has affected the majority of the globe, the one thing seen during the current Coronavirus outbreak is the speed at which we can adapt to situations when technology is used productively. Through the use of communities and technologies, it seems that nations and cities all over the world…
The History of Wayfinding
Wayfinding, albeit in its primitive form, has been around for centuries. For thousands of years, humankind has needed to be directed to where they need to go, whether it was to a safe shelter or to notify a particular hunting ground, those that lived long before we did, needed signs…
February 2020: Features, reports & enhancements within the Purple platform
Here’s a summary of the features and updates we have been working on and showcasing throughout February. Custom HTML emails Custom HTML emails allow users to create and send custom HTML emails directly from within the Purple portal. Custom HTML emails allow for greater flexibility, customization and personalization of customer…
How big data is being used to boost sales and marketing
Many businesses make decisions on the fly from their gut, but there’s a point where a company has to use big data to drive their decision making. You can spend a great deal of your time making decisions and often they will affect the company, the team, and even yourself…