Blogs

Category: Technology

Changes to Purple training content blog

Here at Purple we understand that users consume information differently. So with this in mind, over the last few months, we have made some significant changes to our training content and how it can be accessed.  Before we jump into the changes, I just want to clarify that we still offer: 1-2-1 or group training…

Social login access journey

Social login is a great way of increasing login rates. By using pre-existing social network logins such as Facebook, Twitter, Instagram and LinkedIn, you allow users to seamlessly connect to your guest WiFi network. Simply speaking, social login takes all the effort out of signing into guest WiFi. It also takes the pain out of…

Purple live chat function

Quick question? When was the last time you sent an email to a friend or family member? How about the last time a friend or family member sent an email to you? Can you even remember?! My guess is if you can, it is a very rare occurrence. So, why is that? Is it because…

Purple WiFi location heatmap

Location data provides more intelligence than just x and y. Yes, it can tell you how many people visit your venue, but did you know it can also be used to track visitor movement throughout your venue? Opening the doors for proximity marketing, way-finding, personalized customer engagement and more. The data can also feed into…

What is WiFi Analytics, and why is it important for your business?

Firstly, what is WiFi analytics? WiFi analytics put simply means, to gather customer data through the use of guest WiFi. Guest WiFi is the free WiFi you get in hotels, cafes and numerous other store types. WiFi analytics collects customer data in two different ways. Authorized data The first method of collecting data is through…

Enterprise data management for physical spaces

Why do businesses collect data? Put simply, to improve. Take your website and Google Analytics as an example. Google Analytics captures data about your website and its users. You then analyze this data and use it to improve your website. But what happens when you have heaps of data coming from lots of different sources…

El Gato Negro serve up WiFi analytics to improve the dining experience

El Gato Negro, the award winning Spanish restaurant, have partnered with Advantex and Purple to install an advanced guest WiFi network at their three story restaurant located in the heart of Manchester. The new network will offer diners a free, high-speed and secure WiFi connection, whilst also enabling the restaurant to capture customer data via…

What does 5G mean for WiFi?

5G is here and it’s here to stay, it has already reached 228m global connections, and it’s showing no signs of slowing down, despite the global coronavirus pandemic.  To understand how 5g works it’s important to compare it to its predecessor, 4g, to grasp the real differences and benefits of 5g.  What’s the difference between…

Collecting customer data is great in terms of growing your CRM and directly engaging your total addressable market. However, more importantly, is aggregating this customer data and overlaying it on top of other data sets to give you insights. Google Analytics and other online analytics tools provide you with an easy way to gain insights…

How to increase customer footfall

Online ecommerce sales have been on the rise for a number of years. A report by Statistia reveals that in 2020, ecommerce retail sales are expected to reach 4.1 billion US dollars, up considerably from previous years. And so, many retailers, and other ecommerce businesses with physical venues, are looking for new ways to increase…

How can I collect more customer reviews?

When two in every three people read reviews before making a purchase, there is a definite call to action for businesses to take an active role in collecting more customer reviews. The higher your rating, the more likely your business will feature in web searches, in-app suggestions, and even top-rated shortlists in your area. The…

How to increase app downloads with WiFi analytics

Congratulations! You’ve built a mobile app. You truly love your apps icon, and design, and it works flawlessly on all the devices which you tested it on. There’s only one problem: your app is not being downloaded.   If this is the case, then you’re encountering the same problem that many companies encounter after their…

Top five technologies to watch in 2019

The world has experienced some mind-boggling innovations over the last couple of years, and if you think that was exhilarating, wait for what’s in store for 2019. Every industry is gearing up for tech innovations that will substantially disrupt business and make a broader impact on usability. During the annual Gartner Symposium/ITxpo held in October…

Six ways to hyper-personalize

Consumers are exposed to an average of 4,000 to 10,000 ads per day. From watching television to surfing the internet on a smartphone, consumers are bombarded with tons of messaging throughout the day. As a result, marketers have to figure out how they can differentiate themselves. Much of this can be done through personalization. According…

Microsoft Dynamics integrator

Purple is pleased to announce a new integration with Microsoft Dynamics, the intelligent cloud platform that enables businesses to unify CRM and ERP capabilities. Microsoft Dynamics delivers a modern approach to business applications, helping businesses unify data and relationships, build intelligence into decision making, and achieve better results. The new integration has been designed to…

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