Blogs

Category: WiFi Analytics

Business WiFi solutions for improved connectivity and performance
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Business WiFi Solutions: A Deep Dive into Managed WiFi, WiFi as a Service, and More

If you're comparing business WiFi solutions, you need to read this article. We cover managed WiFi, WiFi as a service and more.

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ECommerce level insights for Physical Spaces

Discover the importance of seamlessly integrating analytics across digital and physical realms for a holistic understanding of customer behavior.

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Indoor Location Tracking to reach $24BN by 2027

Indoor location technology has rapidly grown to become a significant market and shows no signs of slowing.

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Armature Works enhances its guest WiFi experience with Purple

Today Purple announced that it has entered into a strategic partnership with mixed-use event space Armature Works. 

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Reducing Telco Churn with WiFi Analytics and Engagements Offerings

Discover the effectiveness Purple’s placement in partner deals has on reducing telco churn and driving additional value.

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Restaurant WiFi: The benefits and strategies to drive revenue

Restaurant WiFi has become a powerful tool among the worlds leading brands as a way to connect with customers and drive in venue spending like never before.

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The importance of collecting real-time passenger feedback

The process of traveling can be stressful and passengers are looking for their experiences to be seamless, see why collecting real-time feedback is so important

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The world’s strictest data protection laws and how the Purple Platform can enable you to comply

Currently, 137 out of 197 countries have put some level of legislation in place for the protection of data and privacy, how Purple can help businesses comply?

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What does successful promotional marketing look like? A Purple guide

Successful promotional marketing allows businesses to grow and scale over time creating brand loyalty and recognition.

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What is promotional marketing?: Defined, informed, and strategized

Businesses use promotional marketing to ensure their target audience is aware of a particular product or service. Find out all about the processes and benefits.

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Digital transformation in retail: From omnichannel to unified commerce

Meeting new challenges from consumer expectations and shifts in the industry landscape retailers must adapt and adopt digital solutions.

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6 ways businesses can benefit from indoor location services
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6 Ways Businesses Can Benefit from Indoor Location Services

Discover 6 real examples of businesses benefitting from indoor location services. From in-depth visitor analytics to enhanced venue safety and more!

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What are Indoor Location Services? Updated for 2023

Indoor location services allow for the tracking of people and objects within a set space. Find out more about indoor location-based services and indoor location technologies used.

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5 benefits of WiFi Sponsorship you don’t get with traditional advertising channels

In 2021, Purple announced the capability for businesses to sponsor advertising space on its WiFi access journeys that are seen daily in over 65,000 venues across the globe to a network of over 1 million end users! In this blog, we’re going to look at the benefits of Purple’s WiFi…

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Black Friday 2021: How collecting insights about in-store customers can drive revenue this Black Friday

In this blog, you will learn how businesses can use Purple solutions to reduce consumer anxiety, gain performance insights, and boost revenue!

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