CentraCare Partners with Purple to Implement a New Digital Wayfinding Solution to Support Patient Experience at St. Cloud Hospital

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CentraCare has selected Purple as an approved vendor for digital wayfinding at CentraCare – St. Cloud Hospital. The collaboration of these two innovative organizations focuses on making patients and visitors feel confident in their ability to find their destination and improving the overall patient experience. 

CentraCare is an integrated, not-for-profit health care organization, working to improve the lives and well-being of those living in Central, Southwest and West Central Minnesota. CentraCare provides care through hospitals located in St. Cloud, Benson, Long Prairie, Melrose, Monticello, Paynesville, Redwood Falls, Sauk Centre and Willmar and provides both primary and specialty care throughout the region. With a focus on rural health care, CentraCare is one of the largest health systems in Minnesota and is proud to provide expert health care locally.

Aligned with its purpose of serving the community under the highest standards of operational processes and technological innovations, CentraCare selected Purple’s digital wayfinding solution for St. Cloud Hospital, due to the positive impact that indoor navigation solutions have on improving patient experience and staff efficiencies. The integration of this solution to its facilities at St. Cloud Hospital heralds a chain of benefits, not only for all who visit the hospital but also for the healthcare personnel involved. From helping patients get to appointments on time and safely, and allowing staff in high-traffic areas to focus on their primary job function, the digital wayfinding solution is part of CentaCare’s demonstrable commitment to excellence.

“CentraCare is dedicated to enhancing patient experience,” said Amy Porwoll, Chief Information Officer and Senior Vice President of Information Services at CentraCare. “We are pleased to offer a digital wayfinding solution for patients, visitors, volunteers, and employees navigating St. Cloud Hospital. Our commitment to digital innovation provides convenient options that connect patients to the care they need and supports them through every step of their healthcare journey. The CentraCare wayfinding app is an example of how we are using digital innovation to better connect our patients and the communities we serve to their care.”

Purple has worked with some of the most prestigious healthcare systems across the US, and has recently been recognized as a Niche Player within the 2023 Gartner® Magic Quadrant™ report for Indoor Location Services. As part of the agreement with CentraCare, Purple partnered with Panda Health, the healthcare marketplace that transforms how health systems discover, procure, and implement digital innovations that make life better for consumers. This is the first agreement that Purple and Panda Health have worked together on and the two companies will look to develop the partnership further and enable more health systems to implement innovative technologies such as digital wayfinding solutions that enhance patient experience and boost visitor satisfaction.

Gavin Wheeldon, CEO at Purple said: “Purple continues to join forces with highly prestigious healthcare providers in the US market and we are very excited to be starting this new partnership with CentraCare that will build upon their already sterling reputation. Not only do we provide our clients with a tool that helps them minimize hospital disruptions, staffing issues and financial pressures, we also provide them with a long-term partnership that allows us to build success together”.

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