Liverpool ONE roll out WiFi analytics with Purple

Liverpool ONE have partnered with Purple to deliver an exceptional guest WiFi experience for customers visiting their 1.65 million sq ft open-air shopping complex.

The popular shopping and leisure destination, based in the heart of Liverpool’s city centre has over 170 stores, bars and restaurants, an 18-screen cinema, as well as a Green Flag accredited five-acre park.

The network, which is equipped with Purple’s WiFi analytics solution, allows visitors to connect quickly and seamlessly via either a short registration form or social media, whilst Purple’s captive login portal captures key demographic and behavioral data.

Moving forward, Liverpool ONE will also be looking to launch two new apps that will be supported by the new WiFi network.

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