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Ochsner Health Selects Purple Digital Wayfinding System to Enrich Patient, Visitor, and Staff Experience

Ochsner Health has selected Purple’s Digital Wayfinding solution to be integrated into their flagship hospital, Ochsner Medical Center, located at 1514 Jefferson Highway in greater New Orleans.

The digital wayfinding solution is aimed at improving the overall experience for patients, visitors, and staff. It integrates with the MyOchsner App to provide on-site walking directions.  In addition to navigation, the system will highlight key points of interest in real-time, e.g., area information and special activities and events happening in nearby areas throughout the hospital.

Ochsner Health is the Gulf South region’s leading, not-for-profit academic, multi-specialty healthcare delivery system comprised of 40 owned and managed hospitals and more than 200 health centers and urgent care centers.  The Purple Digital Wayfinding Solution may be extended to additional campuses in the future.

“The introduction of a new digital wayfinding capability at Ochsner Medical Center is not only for convenience, but is an integral part of delivering safer, more efficient, and more modern experiences to our community,” said Jennifer Bollinger, Sr. Vice President, Chief Consumer Officer, Ochsner Health. “This tool will give users turn-by-turn instructions from home to parking and guide them exactly to their destination. We know that a large campus can be challenging to navigate, and this is a great way to help make the onsite experience a bit easier.”

Gavin Wheeldon, CEO at Purple, said: “We’re honored to be working with Ochsner Health, a prestigious organization that meets rigorous standards for healthcare excellence. This is another great example of the teamwork Purple and Exit design have accomplished together and that will ensure that we are able to provide a useful and reliable tool for patients, visitors, and staff. We are very excited to see how this partnership will drive impact and we hope to extend this project into other centers in the future.”

About Purple

Purple provides the healthcare industry’s most comprehensive, flexible, and proven, indoor location services platform. The company has worked with some of the most trusted hospitals and brands in the world delivering digital wayfinding solutions that have been adding great value to their operations and patient experiences for over a decade! Most recently, the company joined forces with the leading experiential graphic firm Exit Design, which produces wayfinding and signage systems, and it is through this meaningful alliance that Purple was able to come to an agreement with Ochsner Health to revolutionize its patient experience through a digital wayfinding solution. Purple and Exit Design will keep mobilizing new customers to embrace the future of patient experience delivering safer and more efficient environments to healthcare institutions. Purple, the innovative provider of indoor venue intelligence has recently been included as a Niche Player in the 2022 Gartner® Magic Quadrant™ report, for indoor location services.

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