Blogs

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Internet Watch Foundation – The importance of reporting online child sexual abuse content

Susie Hargreaves, CEO of the Internet Watch Foundation, blogs on how and why to report online child sexual abuse content. There has been significant debate in the media and parliament recently about how to fight online child sexual abuse images. From what tactics have been used to what more could…

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real time passenger feedback for airports
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The importance of collecting real-time passenger feedback

The process of traveling can be stressful and passengers are looking for their experiences to be seamless, see why collecting real-time feedback is so important

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The History of Wayfinding

Find out how it all started, what solutions are currently revolutionizing physical spaces, and what to prepare for in the future.  Wayfinding, albeit in its primitive form, has been around for centuries. For thousands of years, humankind has needed to be directed to where they need to go, whether it…

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The History of Patient Experience

Around $150bn is lost each year due to missed appointments, and $200 per missed slot for individual physicians. As populations grow and we start to live longer, the effect of missing appointments has already begun to disrupt healthcare operations, however there are ways your facility can help. What is patient…

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The history of online shopping
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The history of online shopping

eCommerce sales for 2021 are expected to exceed $4.9trillion USD! The ability to go online and purchase what we want or need within a minutes is something that the world has become strangely acustom to, and is certainly something that over time will become even more integrated. Check out these…

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The history of customer surveys

In this blog, we’ll be looking at the history of customer surveys, the different types of surveys, the purposes of each, and proof that customer surveys aren’t dead! Jump to the end to see how a Purple customer gained over £480k ROI and more using customer surveys. What is the…

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The future of the office

Over 12 months after the global pandemic began, we’re starting to return to the office, socialize with friends and family, and in general getting our lives a little bit more back to normal.  In this blog, we’ll discuss the possibilities for office working, how returning industries could be influencing this,…

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The future of loyalty in retail - how to ensure loyalty in a connected world
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The future of loyalty in retail – how to ensure loyalty in a connected world

When is it? Date: Friday 9th October at Harvey Nichols, London Time: From 2 – 5pm, followed by networking and drinks Who’s talking? We’ll have retail mogul Sir Terry Leahy, former CEO of Tesco, leading discussions on the future of customer loyalty. Also on the bill is Digital Marketing expert…

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The Future of Hotels: It’s all about personalization
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The Future of Hotels: It’s all about personalization

Last month saw Purple and Cisco Meraki welcome guests from the hotel industry to an event at the Lancaster Hotel in London, called “The Future of Hotels”. Purple partners, hoteliers and journalists attended the event which uncovered the future of the hotel industry and how new technology and means of…

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The Future of Bars and Restaurants - the lowdown
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The Future of Bars and Restaurants – the lowdown

Last Friday we welcomed guests from the bar and restaurant industry to an exclusive event at Gilgamesh in Camden, London. Gilgamesh is a really beautiful setting; it’s a pan-asian bar, lounge and restaurant offering a unique Eastern dining experience with a relaxed, contemporary feel. We discussed the future of bars…

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The Future of Bars and Restaurants - leveraging technology to get a competitive advantage
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The Future of Bars and Restaurants – leveraging technology to get a competitive advantage

When is it? The event will be held on Thursday 22nd October from 2pm at Gilgamesh Bar & Restaurant, in the vibrant London Borough of Camden. So what’s it about? We are taking a good look at how bars and restaurants need to prepare themselves for the future and the…

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Improving customer communications with hyper-personalization|
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The delicate nature of customer communications

Gone are the days where you could pepper your customers with emails, SMS and other forms of communication.  Spray and pray marketing techniques will now alienate your customer base, see your email domains blacklisted and could very well land you in deep trouble with regulators, not to mention the potential…

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The Dawn of the Physical Web – by Gavin Wheeldon

The Web is an incredibly complex thing.  Although it may feel virtual – we talk about things being ‘in the cloud’ – it is in fact scattered on real life servers all over the physical world. There are sites and apps living everywhere from back bedrooms to state-of-the-art data centers.…

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The biggest digital transformation must-haves for 2019

The world is changing, and with it comes big changes to the world of business. If you’re not using the best digital tools for your organization, you’re already falling behind. Focusing on incorporating digital strategy into your business routine could increase your revenue by nearly 25%, but it will also…

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The benefits of real-time marketing

Real-time marketing in its simplest form is a great technique used by brands that allows them to create a personality, differentiate themselves from the competition, and improve the overall customer experience. By introducing a human element to a business it can help build trust, and in a lot of cases,…

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