Blogs
The benefits of real-time marketing
Real-time marketing in its simplest form is a great technique used by brands that allows them to create a personality, differentiate themselves from the competition, and improve the overall customer experience. By introducing a human element to a business it can help build trust, and in a lot of cases,…
The benefits of marketing personalization
The future belongs to businesses that provide superior customer experiences – and one of the best ways to provide such an experience is through highly personalized content; delivered to customers in real-time across a number of marketing channels. 74% of consumers are frustrated when content isn’t personalized. Consumers have so…
The advantages of social log in
Most of us have come across websites, or in the case of Purple WiFi, Wireless internet, which gives us the option to log in through a social media account. ‘Social log in’, as it’s known, has advantages for the business, as well as the customer logging in. For the business…
TFM Networks announces partnership with Purple WiFi
Data Network specialist TFM Networks has announced a reseller agreement with innovative social Wi-Fi provider, Purple WiFi. The agreement will see the introduction of Purple WiFi’s cloud-based guest WiFi and location analytics solutions into TFM’s growing portfolio of cloud based modular WiFi connectivity solutions. Commenting on the agreement, Gavin Wheeldon,…
Telesystem announces strategic partnership with Purple
Telesystem, an industry leader in designing customized solutions with white-glove support for multi-location businesses, announced today their strategic partnership with Purple. The new partnership will add Purple’s suite of products into Telesystem’s growing managed solutions portfolio, with a focus on creating Intelligent Space through helping venues optimize safety, enhancing the…
Technology is making US healthcare safer
The COVID-19 outbreak has promoted healthcare providers to accelerate the use of technology at a much more exceptional rate.
TEC Communications adds Purple to its growing network of Strategic Partners
New partnership enables TEC to provide intelligent spaces to its expanding customer base May 23rd, 2016: Purple, the intelligent spaces company, today announced its partnership with TEC Communications, an IT solutions provider delivering business results based in Cleveland, Ohio. Purple’s platform allows businesses to deliver real-time analytical insight, collect customer demographic…
Target customers to the minute with LogicFlow’s new feature: Purple’s automated marketing tool
In June 2017 we released LogicFlow, a simple to use drag and drop builder that enables you to set up multi-staged marketing campaigns within minutes. With LogicFlow, you can automatically trigger an ‘action’, such as an e-shot, SMS message, splash page display or website redirect based on specific customer behavior,…
Supermarket WiFi: Enhancing Customer Experience and Business Operations
Modern supermarkets offer free guest WiFi for their customers. If you're a business owner looking to add WiFi to your operations, then this is for you.
SunSol Hotels see 500% increase in TripAdvisor reviews with Purple
Purple, the intelligent spaces firm, has enabled SunSol Hotels, located across the Americas, to collect 500% more TripAdvisor reviews since the installation of its WiFi and analytics solution by Vadel Oil Company. By using Purple’s solution, venues and businesses that want to engage with visitors and understand the use of…
Sugar On Top roll out Purple’s solution to identify and reward loyal customers
The Asian fusion cafe, known for uniting people with their passion for food, wanted to take their service to the next level by using guest WiFi to connect customers to more than just social media. Midway through 2017, Sugar On Top rolled out WiFi analytics with Purple, TP-Link and Ungguh…
Strong Renewals Solidify Purple’s Value: Customer Trust Drives Record January Performance
Purple's indoor location solutions empower businesses to optimize spaces, enhancing customer experience. Strong January renewals underline Purple's commitment to value.
There are stepping stones to every career, and Ellie’s was Purple
Applying for work experience is a great way to understand what it is you are looking for in a career. When you are unsure of what profession best suits your personality, skills, and most importantly, is a career you can be passionate about, work experience can give you a glimpse…
Stables Market Camden turns Purple with free WiFi for visitors
Purple allows Stables Market in Camden to offer an easy to use WiFi service with the added bonus of WiFi marketing opportunities and footfall monitoring August 19, 2014: Purple, the intelligent spaces company, today announced the launch of a secure and legal Social WiFi solution for Stables Market Camden, London’s…
Spotlight on: Data Retention Obligations in the European Union
(Important Note added on 14 July 2014: The EU law in this area is currently undergoing change and this blog post requires updating to reflect the current circumstances. We will be re-publishing with the up to date legal information as soon as possible.) The need to allow access to public…