Blogs

WiFi data and analytics have been around for several years, but it’s only in the past couple of years that businesses have started to utilize their potential for improving their guest experience, staff efficiencies and increase the return rate of their customers.  What is WiFi data and analytics? WiFi analytics…

Purple WiFi is excited to announce the former Chief Executive of BT, Gavin Patterson, will be joining the company as a non-exec Director in an exciting time of growth for the company. Patterson has enjoyed an illustrious career including President of the Advertising Association and non-executive director at British Airways…

Cached data, you’ve definitely heard about it, but do you know what it is?  In a world where we are constantly surrounded by technology in one way or another, we somehow come to accept technical jargon without really knowing what it means.  About cached data  How does cached data work?…

We want to make it as easy as possible for customers to drive success through the Purple platform. With this in mind, we have decided to introduce a complete managed service offering as part of our existing professional services. Introducing Purple’s managed service Purple’s managed service is a new offering…

Purple is pleased to announce an exciting multi-year partnership with BT. British Telecom will now be able to provide its retail store customers with the ability to gain customer insights, just as they would online. The partnership will see the incorporation of Purples advanced customer engagement capabilities within BT Wi-Fi…

Discover 5 compelling reasons to use WiFi marketing. Watch your business flourish through personalized customer experiences and insights.

As the end of 2019 comes to a close and we enter a new decade, I can’t help look back and think how much technology has evolved in the last ten years, which excites me (probably more than it should) for the next decade.  In the age of technology, it…

Wayfinding is defined as information that assists with guiding people in a physical environment or enhancing their experience within it, you know the signs they have in hospitals that ensure you don’t end up on an operating table instead of the x-ray department? Technology is putting a new spin on…

Fast-growth data analytics firm Purple WiFi has acquired US wayfinding business LogicJunction. In the deal announced today, Manchester-headquartered Purple confirmed the takeover of Ohio-based LogicJunction, with the combined businesses operating under the Purple brand. The acquisition is a majority stock deal, with the existing management team and employee base joining…

With great data, comes great responsibility… Since Purple’s beginning in 2012, data security has been at the forefront of our business and we’ve always gone a step further by providing guests the moment they log in with an easy to read and digestible terms of business and privacy policy which…

It’s been a very busy month for Purple. We have released a number of new features and reports within the platform and have introduced some great updates to enhance our current reporting suite. Here’s what we have been working on. New features & reports Custom field selection Custom field selection…

Purple and Coverage Points, a Purple approved partner, are pleased to announce a new partnership with Foodics. Foodics offer a cloud-based, all-in-one restaurant management system for Apple iPads that boasts a number of features including POS, timesheets, inventory management and smart analytics.  Since inception in 2014, Foodics has revolutionized the…

We work with a number of enterprise-sized businesses across the world, many of which have thousands of access points across multiple locations. Manually configuring that many access points is a daunting task for any engineer. So, to help our customers tackle this issue, we have introduced automatic provisioning for Meraki…

August is proving to be a very busy and productive month at Purple, and we have a large number of exciting new features going live. These include: Access Media Insertion Introduce a new revenue stream by monetizing your guest WiFi login experience through Access Media Insertion. So what is Access…

Reflections Holiday Parks has committed almost $1 million to create a new WiFi infrastructure across four of its holiday parks along the NSW North Coast, partnering with Vertel and Purple. Reflections Holiday Parks CEO, Steve Edmonds, said the new WiFi infrastructure was successfully up and running at Forster Beach, Seal…