Blogs
Purple, Cisco and AT&T provide guest WiFi and analytics to Hudson Yards
Purple, Cisco and AT&T have partnered with property development company, Related, to bring next generation visitor analytics to their Hudson Yards project in New York City. At 28 acres and 18 million square feet, Hudson Yards is the largest private development in the history of North America. The ‘city within…
Data-driven marketing – How data can improve your marketing strategy
Your customers expect you to understand what they want. Not only this, they expect you to know when they want and how they want it. Today, the modern marketer has no reason for not being able to deliver on these demands. The reason? Data. Data is everywhere, and marketers are…
Domino’s partner with Purple and Smarter WiFi
Domino’s have signed a rolling contract with hospitality guest WiFi and analytics specialists, Smarter WiFi, to install a Purple-powered WiFi solution at 10 of their sites across the UK. Rollout to further stores is expected over the coming months to expand the overall estate and help Domino’s re-engage more effectively…
Smart & connected communities – drivers & connectivity
As the digital world evolves, citizens and visitors of towns and cities expect and demand to be served and communicated to in a way that reflects the world around them. Access to digital services is no longer a-nice-to-have, but a necessity. When out in public, people expect the same level…
What’s the difference between a WAN and a LAN?
A LAN (Local Area Network), is a network that covers a small geographical area such as homes and offices. Whereas WAN (Wide Area Network,) is a network that covers larger geographical areas.
Atea join the Purple partner network
Purple has formed a new technology partnership with Atea, Northern Europe’s market leader in IT infrastructure. Atea are a large IT integrator and transformation specialist with 7,400 employees and 4,000 consultants located in 87 offices. Located in seven countries —Norway, Sweden, Denmark, Finland, Lithuania, Latvia and Estonia, Atea offers a…
The delicate nature of customer communications
Gone are the days where you could pepper your customers with emails, SMS and other forms of communication. Spray and pray marketing techniques will now alienate your customer base, see your email domains blacklisted and could very well land you in deep trouble with regulators, not to mention the potential…
Purple training: What’s new?
Here at Purple we understand that users consume information differently. So with this in mind, over the last few months, we have made some significant changes to our training content and how it can be accessed. Before we jump into the changes, I just want to clarify that we still…
Improve your guest WiFi access journey with social login
Social login capabilities on captive portals are a great way of increasing login rates. By using pre-existing social network logins such as Facebook, Twitter, Instagram and LinkedIn, you allow users to seamlessly connect to your guest WiFi network. Simply speaking, social login takes all the effort out of signing into…
How to increase customer engagement using WiFi analytics
Do you offer free WiFi access in your public building? Whether it’s a cafe, a supermarket, a bowling alley or a cinema, you’re missing out on valuable user data if you’re not using WiFi analytics to assess the preferences and behaviors of your customers. Allowing a customer to log-in to…
Purple Support – Introducing Live Chat
Quick question? When was the last time you sent an email to a friend or family member? How about the last time a friend or family member sent an email to you? Can you even remember?! My guess is if you can, it is a very rare occurrence. So, why…
Why you should start a company running club
If you stand around the front of the Purple offices at 5pm on a Monday you will notice a gathering of individuals donning their running gear. For over a year the Purple running club has been going strong and we even recently ran the Great Manchester Run for the amazing…
Salesforce World Tour!
The Sales Operations team were allowed a rare outing last week and headed down to the ExCel London for the Salesforce World tour. This is a major event on the Salesforce calendar, and the whole team had a great time. Trailblazers Kicking off the was the main keynote: A Celebration…
Transforming presence data into actionable location data
Location data provides more intelligence than just x and y. Yes, it can tell you how many people visit your venue, but did you know it can also be used to track visitor movement throughout your venue? Opening the doors for proximity marketing, way-finding, personalized customer engagement and more. The…
Guest WiFi alone won’t give you a competitive edge, but advanced WiFi will. Here’s why…
It’s no secret that one of the hottest questions in the boardroom of each business is “what will give us the competitive edge?” But in a hyper-competitive world, where technology is evolving at a faster rate than many businesses can keep up with, and customers are continually demanding more… How…