Blogs
Purple WiFi to increase shopper footfall at Kingsgate
Purple WiFi has rolled out its revolutionary social WiFi service at Huddersfield’s Kingsgate shopping mall to enable the centre to capitalise on the benefits of social networking, while offering Kingsgate customers a fast, free and secure WiFi service. Purple WiFi allows businesses to build brand awareness and attract new customers…
Purple WiFi supports launch of Friendly WiFi scheme
The Friendly WiFi scheme was officially launched today in the UK and Ireland and Purple WiFi is proud to be part of it. Should the scheme be successful, it is hoped that Friendly WiFi will be launched globally. This time last year, David Cameron announced that the UK’s main WiFi…
Purple supercharges intelligent spaces offering by acquiring indoor navigation solution
Fast-growth data analytics firm Purple WiFi has acquired US wayfinding business LogicJunction. In the deal announced today, Manchester-headquartered Purple confirmed the takeover of Ohio-based LogicJunction, with the combined businesses operating under the Purple brand. The acquisition is a majority stock deal, with the existing management team and employee base joining…
Purple WiFi signs new distribution partnership with Connector Systems New Zealand
Connector Systems New Zealand announces an exciting new partnership with Purple WiFi, a leader in guest WiFi marketing and analytics to the New Zealand market. Purple WiFi provides marketing and analytics technology for the retail market. They have numerous case studies and customer examples where they have enabled shopping centres…
Purple WiFi raises $5 million investment for rapid international expansion
Investment funds will be used to accelerate product development and for staff recruitment to aid global expansion, targeting EMEAR, APAC and the Americas January 14, 2015: Purple WiFi, the UK-based WiFi social login and location analytics platform, today announced new funding to accelerate its rapid international expansion. The $5m funding was…
Purple WiFi provides wireless social login for Pitch@Palace
This Monday saw the fourth instalment of the Duke of York’s Pitch@Palace programme, where 15 budding business people make pitches to a gathering of investors in the hope of drumming up support and making connections in high places. The Duke of York founded Pitch@Palace to support Entrepreneurs with the amplification…
Purple WiFi partners with Trend Vision in India
Purple WiFi today announced that it is partnering with Trend Vision LLP in India, adding its cloud-based, social WiFi solution, which includes presence analytics and location-based services, to Trend Vision’s portfolio of products. Trend Vision is Purple WiFi’s first Indian reseller, enabling its expansion into a broad market of key…
Purple WiFi partners with Softcat to expand customer acquisition opportunities
Purple WiFi, the cloud-based Social WiFi software company, today announced a partnership with Softcat, a leading IT infrastructure provider to corporate and public sector organisations. Softcat provides customers with core IT platforms, encapsulating software licensing, client computing, data centre infrastructure, networking and security, and IT services for on-going support and…
Purple WiFi partners with Net-worxs Software in Australia
January 11, 2016: Purple WiFi, the cloud-based Social WiFi platform, today announced its partnership with Net-worxs Software, based in Australia. Net-worxs Software has established itself as the premium provider of emerging digital platforms for marketing and advertising businesses. Boasting a varied portfolio of products such as custom digital branding, mobile,…
Purple WiFi partners with Molson Coors to provide WiFi hotspot-driven CRM system
Participating pubs can increase social media engagement and customer interaction February 3, 2015: Purple WiFi, the cloud-based social WiFi software company, today announced its partnership with Molson Coors, one of the UK’s biggest brewers to create a solution called “Molson Coors Cloud”. As part of a new trial, Molson Coors…
Purple WiFi named a 2013 Emerging Vendor by CRN
Innovative social WiFi provider, Purple WiFi has today been named a 2013 Emerging Technology vendor by UBM Tech Channel’s CRN Magazine. The annual list highlights hot tech start-ups making an impact on the channel and impression on the tech industry as a whole. These up-and-coming technology vendors have recently introduced…
Purple’s WiFi and analytics solution – McDonald’s is lovin’ it
Hamburger giant, McDonald’s, has begun its next course of digital transformation having rolled out WiFi analytics across its sites in Belgium as part of a three-year contract with Purple, Cisco Meraki and Socialspot. McDonald’s Belgium is using intelligent, hyper-targeted marketing features in the Purple platform to deliver radically new digital…
Purple disrupt the WiFi market yet again; offering their enhanced analytics solution free of charge
Purple, global leaders in guest WiFi analytics, has today announced a huge shake up in their free and licensed WiFi solutions. The WiFi and analytics provider have made another bold, yet strategic move to disrupt the WiFi market. Purple are offering their enhanced solution, now called Purple SMB, free of…
Purple WiFi looking forward to WiFi (and really sore feet) at MWC 2015
It’s gonna be big. No, really big Did you know that MWC is the size of fifteen football pitches? A truly global event with over 85,000 attendees coming from 84 countries. Luckily it’s one of those properly smart cities with WiFi enabled services throughout. Their free internet access network is…
Purple WiFi, look how you’ve grown!
As we approach our second birthday, it’s amazing to look back and see how far we’ve come in terms of our UK and global expansion plans, ongoing development of the product, the work we do with our channel partners and hiring the right people to make it all happen. So…