Blogs

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WiFi will kill mobile networks by 2025

We all want data, quickly and efficiently. From our FitBits to our Smart fridges, social media apps, and everything in between, we expect seamless connectivity. Businesses are equally as demanding – offices, hospitals, schools, airlines, hotels and restaurants and many other venues are consuming data at a rapid rate. But…

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Personal fest Purple
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eFan partner with Purple to deliver exceptional WiFi at Personal Fest 2017

Fans at Telecom Personal Fest 2017 enjoyed high-speed WiFi and customized splash pages whilst watching headline bands such as Jack Johnson, Paramore, Fat Boy Slim and The Fabulous Cadillacs in Buenos Aires last month. The event WiFi was run by Purple partners eFan, specialists in digital entertainment services for sports…

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purple partner program
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Purple announce re-launch of their global Partner Insights Program

Purple, the intelligent spaces company, has the privilege of partnering with incredible companies across the globe. More than ever before, businesses want to know exactly who their customers are to deliver an engaging, interactive and personalised experience, and this includes marketing departments, data consultancies and agencies on behalf of their…

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Guest WiFi Purple
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Hotel group improves guest communication thanks to Purple and Nowire Networks

South American boutique hotel and apart hotel group, Inmobiliaria Su Ksa, and its guests are benefiting from the investment in a new guest WiFi solution that will see management gaining valuable analytical data to improve guest experience within each location. Purple’s WiFi and analytics solution has been installed initially at…

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Purple retail WiFi
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Is Black Friday still big for retail? Our analytics suggest it is.

Stomachs have barely settled from Thanksgiving dinner before Black Friday madness kicks off on the fourth Friday of November each year. Consumers line up Thursday night and in the early hours to get their hands on discounted TVs, clothing, gadgets and Christmas gifts battling thousands of other consumers literally diving…

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Marketing trends 2018
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8 Marketing Trends for 2018

In 2018, marketing and technology will be inseparable. We have reached the point in digital strategies and marketing tactics where actioning data, personalization and understanding the consumer is what will result in growth and loyalty. Teams step back and reflect on the past year’s performance, what worked well and how…

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UK bar chain now has access to a cocktail of valuable analytics to improve customer engagement

Baa Bar sites across the UK can now capture detailed demographic and behavioural data about bar revellers following the installation of Purple’s WiFi and analytics solution by Hudson Hill Computing. The group owns a number of popular bars in cities such as Manchester, Nottingham and Liverpool and is now delivering…

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holiday shopping trends
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Holiday shopping trends may be about Black Friday now, but you’re open 11 more months of the year too

One-third of consumers who plan to shop during the holiday season say they will brave Black Friday crowds this year, down from 51% in 2016 and 59% the year before, according to professional services giant, PwC. The latest holiday shopping trends study by PwC found there will be almost the…

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the Miami Heat drives to the basket against the Chicago Bulls
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The Miami HEAT turn up the temperature on fan experience

The Miami HEAT are one of the most successful basketball teams currently playing in the NBA, holding numerous records such as being the first team to win 17 games in a single calendar month in March 2013. So, as you would assume, the Miami HEAT fans have high expectations of…

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6 ways to get more TripAdvisor reviews

Quality food, service and pricing are just some of the key ingredients that make a dining experience memorable and worth talking about. With 92% of people regularly or occasionally reading online reviews and 88% trusting them as much as personal recommendations, if your customers aren’t talking about your restaurant both…

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heat mapping analytics|retail marketing campaign|Under The Bed toy
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How our retail marketing campaign tool knew there was something #UnderTheBed

Countdowns with gin advent calendars and wish lists a mile long bring joy to adults and children each year for Christmas. Tis (almost) the season to be jolly and take care of last minute good deeds to secure your place on the Nice List. Although, John Lewis’ London Canary Wharf…

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GDPR compliant
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Top 10 GDPR Tips

The European Union’s General Data Protection Regulation (GDPR) has quickly become a topical subject as the May 2018 deadline draws nearer. GDPR is designed to harmonize data privacy laws across Europe to protect and empower all EU citizens data privacy, and is sure to reshape the way organisations approach data…

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Purple welcomes Favendo to its global partner network

Purple has formed a new technology partnership with Favendo, the European leader in location-based services, to provide their customers with comprehensive insights into their venues and visitors. Favendo, headquartered in Bamberg, Germany, develops and sells trend-setting location-based services for customers around the world and is recognised for its precise indoor…

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Purple and Smartspace deliver powerful analytics to largest mall in South America

Purple, the intelligent spaces company, has partnered with WiFi marketing agency, Smartspace, to provide sophisticated guest WiFi and analytics to venues across Ecuador, with plans to roll out further across Colombia, Panama, Peru and Chile in the coming months. The partnership solution has been adopted by Smartspace customer, Mall del…

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Cleveland Metroparks now has the ability to capture more in-depth customer insights than ever before thanks to Purple

Purple, the intelligent spaces company, and Cisco have helped Cleveland Metroparks to become cleverly connected, enabling visitors to access a seamless WiFi network whilst capturing valuable data about their target audiences. Cleveland Metroparks boasts more than 300 miles of trails, eight golf courses, eight lakefront parks and a nationally-acclaimed zoo.…

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