Blogs
How our retail marketing campaign tool knew there was something #UnderTheBed
Countdowns with gin advent calendars and wish lists a mile long bring joy to adults and children each year for Christmas. Tis (almost) the season to be jolly and take care of last minute good deeds to secure your place on the Nice List. Although, John Lewis’ London Canary Wharf…
Top 10 GDPR Tips
The European Union’s General Data Protection Regulation (GDPR) has quickly become a topical subject as the May 2018 deadline draws nearer. GDPR is designed to harmonize data privacy laws across Europe to protect and empower all EU citizens data privacy, and is sure to reshape the way organisations approach data…
Purple welcomes Favendo to its global partner network
Purple has formed a new technology partnership with Favendo, the European leader in location-based services, to provide their customers with comprehensive insights into their venues and visitors. Favendo, headquartered in Bamberg, Germany, develops and sells trend-setting location-based services for customers around the world and is recognised for its precise indoor…
Purple and Smartspace deliver powerful analytics to largest mall in South America
Purple, the intelligent spaces company, has partnered with WiFi marketing agency, Smartspace, to provide sophisticated guest WiFi and analytics to venues across Ecuador, with plans to roll out further across Colombia, Panama, Peru and Chile in the coming months. The partnership solution has been adopted by Smartspace customer, Mall del…
Cleveland Metroparks now has the ability to capture more in-depth customer insights than ever before thanks to Purple
Purple, the intelligent spaces company, and Cisco have helped Cleveland Metroparks to become cleverly connected, enabling visitors to access a seamless WiFi network whilst capturing valuable data about their target audiences. Cleveland Metroparks boasts more than 300 miles of trails, eight golf courses, eight lakefront parks and a nationally-acclaimed zoo.…
Purple is now an IDC Innovator for WiFi-Enabled Customer Engagement Solutions
Purple has been named as an IDC Innovator in customer engagement solutions in a new report published by the International Data Corporation (IDC). Leading analyst firm, IDC, recognises vendors that have demonstrated either a ground-breaking business model or an innovative new technology – or both. Their latest research document titled…
You’ve got a restaurant loyalty app but why isn’t it increasing loyalty?
It’s been revealed that by 2020 there will be 21 billion connected devices invading our lives. A pretty mind-boggling stat, right? And considering the fact that mobile users spend 90% of their time on apps, it’s no surprise that restaurants are zoning in on this digital emergence. The likes of…
Why are guests staying at your hotel? [White paper]
Pin-pointing why each individual chooses your hotel over competitors is a challenging task for any marketing department no matter how big the budget is, and yet this information is they key to shaping direct booking strategies. There are an increasing number of international visitors and local tourists in Europe’s hotel…
Thousands enjoyed free WiFi during All Blacks victory against Argentina
Spectators that attended the Los Pumas vs All Blacks game on Saturday were able to enjoy high-speed connectivity and share memories of the game thanks to Efan, Cisco Meraki and Purple’s WiFi and analytics solution. Estadio Velez Sarsfield, Buenos Aires, played host to the 2017 Rugby Championship game on Saturday…
nicko cruises welcomes Purple and Deutsche Telekom on-board for guest WiFi
nicko cruises, a major provider of river cruises in Europe, has signed a five-year contract with Deutsche Telekom and Purple to deliver WiFi to its passengers. nicko’s cruise ships offer 4- to 5-star service and operate in more than twenty countries on scenic rivers and coastal sections. European telecommunications provider,…
Purple beats the competition to put powerful WiFi analytics in the hands of the Miami HEAT
Purple and the Miami HEAT have partnered to deliver a cloud-based Wi-Fi analytics solution for the upcoming guest Wi-Fi at AmericanAirlines Arena. The Purple solution, installed by Acuative, will provide Wi-Fi Marketing capabilities to enhance the venue experience. Purple will enable the collection of valuable guest data and provide relevant,…
WiFi and analytics is now on the menu at Aubaine restaurants
Diners visiting Aubaine French brasseries can now feast on free WiFi thanks to a solution delivered by Purple, the intelligent spaces company, which also allows the brand to learn more about their clientele by capturing detailed analytics from the network. With eight restaurants situated across London – including two cafes…
Purple Events: September is the month for creating worldwide connections
Turning physical spaces such as restaurants, transportation hubs and stadia into intelligent spaces is not a passing Internet of Things trend. Business and artificial intelligence – these have quickly become best practices of how to do business. Intelligent spaces are a means for companies to no longer guess who their…
Purple’s free product is a hit with award-winning polo club
Dallas Burston Polo Club in Warwickshire is now delivering free, fast WiFi to visitors and has seen a 63% increase in social engagement following the installation of Purple Free by Smart Wireless. The club, which is set in 600 acres of grounds, had no form of public WiFi and sought…
Leading leather brand rolls out Purple’s WiFi and analytics solution across Colombian stores
High-speed WiFi is now available to CUEROS VÉLEZ S.A.S shoppers in Colombia thanks to the installation of Purple’s advanced WiFi and analytics solution by MAAKAL S.A, which also allows the retailer to capture detailed customer insights. CUEROS VÉLEZ S.A.S owns more than 230 stores across Colombia and more than 20 stores…