Blogs
Purple and Better Ad Network are serving disruptive technologies in hospitality in Chicago
Hospitality brands can now connect with their customers before they even step on site – and we’re not talking about sending them from your social media pages. We’re talking about capturing their attention while they’re in the vicinity before they walk into your competitors’ restaurant, bar or cafe. Purple, global…
Purple and Aruba collaborate to enhance Aruba Instant On offering
Purple is excited to further its partnership with Aruba, with support for Aruba Instant On. Designed with small businesses in mind, Aruba Instant On is assisting companies facing the challenges of digital transformation. Aruba provides an easy-to-use and instantly deployable solution regardless of geography, type of business, or client devices…
Purple and 24 Group Ltd Partner to Elevate Guest WiFi Experiences
Empowering Businesses in the Caribbean: Purple and 24 Group Ltd Join Forces for Advanced Guest WiFi and Data Analytics Solutions Purple, the intelligent spaces company, is proud to announce a new partnership with 24 Group Ltd, a prominent IT service provider, to bring state-of-the-art guest WiFi and data analytics solutions…
Purple and Airship land a winning solution for Revolution Bars Group
Revolution Bars Group have commissioned CRM provider, Airship, and WiFi analytics provider, Purple, to deliver a new welcome journey for their first-time visitors to increase customer retention. Purple and Airship have implemented a solution that enables Revolution Bars Group to collect key demographic data on their customers and drive engagement…
Purple add Airship to their list of customer integration features
We are pleased to announce that our advanced WiFi solution is now fully integrated with Airship, the leading CRM and customer engagement platform. The Airship platform, complete with data acquisition, segmentation and broadcasting features, helps clients drive revenue through delivering intelligent customer journeys. Dan Brookman, Airship’s Managing Director said: “With…
Purple and 3DK win contract with famous Scottish castle and gardens
Armadale Castle, Gardens and Museum of the Isles, is acquiring detailed profiles about those who visit the 20,000-acre Highland estate thanks to a WiFi and analytics solution delivered by Purple, the intelligent spaces company, and 3DK. The 5-star visitor attraction, located in South Skye, Scotland, previously had a basic open…
Why an easy connection and a positive WiFi experience is a must
In today’s super-connected world, people expect easy access to WiFi, and it’s disappointing that many WiFi networks still provide a poor experience.
PTC join Purple’s global partner network
Purple has formed a new technology partnership with PTC, specialists in enterprise data management solutions, to provide businesses with in-depth data and analytics around their customers and physical spaces. Founded in 1991, PTC have been providing IT solutions and consultancy services for over 26 years with the aim of simplifying…
The psychology of social media
Social media has had a profound effect on the way people engage with each other. Its power lies in the way it can provide users with a sense of personal connection and community. Psychologists are interested in what effect this has on people’s behaviour in real life. Which is the…
WiFi proximity marketing: Strategies and how they work
What are WiFi proximity marketing and location proximity marketing strategies and how do they work? In this Purple blog, we'll uncover the most popular methods now and upcoming.
Proxim Wireless and Purple Join Forces for Intelligent WiFi Solutions
Silicon Valley, CA, October 11, 2016 – Proxim Wireless Corporation (OTC Markets: PRXM), a pioneer and global leader in advanced WiFi, point to point (PtP) and point to multipoint (PtMP) radio systems along with Purple, an intelligent spaces company, today announced their technical alliance to make available a broad suite of WiFi based…
White label the latest WiFi innovation – Social WiFi
Purple WiFi is delighted to announce the release of a limited number of white label license opportunities for our social WiFi software solution. Purple WiFi is a cloud based guest WiFi access system, authenticated through social media channels including Facebook, Twitter and LinkedIn. Our Purple Portal dashboard interface offers end…
Exploring privacy issues as a public WiFi provider
With the proliferation of WiFi enabled devices, data usage and surge in internet connectivity worldwide, and the predictions of how everything from our refrigerators to our cars will soon be connected to the internet, the ‘privacy debate’ is becoming more important than ever. With shocking personal data thefts being reported…
Press release: So Purple Group sells broadband division
Technology innovation business, So Purple, has sold its broadband division to Coms PLC. The deal generates additional funding for the strategic growth of the company’s Purple WiFi offering, while freeing up time and resource to fully capitalise on the market opportunity that social WiFi presents. So Purple was established in…
Press release: Purple WiFi strikes distribution deal with Purdicom
Purple WiFi has reached a significant milestone in the company’s channel sales strategy by signing a deal with technology and networking distributor, Purdicom. The agreement will see Purple WiFi solutions being sold by Purdicom to new resellers and its existing 600 in the UK and across the Middle East &…