Blogs
Caritas of Austin – Volunteering at the community kitchen
Caritas of Austin was founded in 1964 by Richard McCabe, and has since been preventing and ending homelessness for people across Greater Austin. The charity provides a service continuum for those experiencing poverty that begins with a safety net and links then to resources to achieve self-sufficiency. Last week, the…
Purple partner, Smarter WiFi, launch new website to improve the customer journey
Managed WiFi solutions provider, Smarter WiFi, have launched a new website to improve the customer experience and drive business growth. Smarter WiFi have refreshed the look and feel of their website and introduced a number of new and exciting features to further improve the customer experience. Improved landing pages, a…
Instantly connect your Purple data with Microsoft Dynamics
Purple is pleased to announce a new integration with Microsoft Dynamics, the intelligent cloud platform that enables businesses to unify CRM and ERP capabilities. Microsoft Dynamics delivers a modern approach to business applications, helping businesses unify data and relationships, build intelligence into decision making, and achieve better results. The new…
Purple providing future careers
One of our key values here at Purple is all about innovation and determination. We are a technology business after all, and technology is always evolving. Not only do we continually look for new ways to improve our solution and the end-to-end customer experience, we also look to develop our…
How online reviews became so influential
Businesses with Purple’s TripAdvisor Connector collected 40% more reviews, and achieved 6% higher ratings to compete in the experience economy. Two out of every three people who walk into your business will not consider making a purchase until they have read at least one review, according to TripAdvisor surveys. Before…
From measurement to action: using customer surveys to improve customer experience
When properly used, customer surveys can greatly improve upon customer experience. The trick is to make the survey as quick, painless, and straightforward as possible and then utilize the information gleaned from the survey to find ways to improve your business. Start with your mission Most successful business models…
Purple listed in Top 30 of The Sunday Times Hiscox Tech Track 100 in 2018
The finalists for The Sunday Times Hiscox Tech Track 100 have been released, and we are excited to announce Purple have been awarded 28th place. The Tech Track 100 league table ranks Britain’s 100 private tech (TMT) companies with the fastest-growing sales over their latest three years. It is compiled…
Closing the gap between your online and offline customer data
Are you capturing customer data from your physical spaces? If not, you could be missing a trick. With the rise of online sales and convenience buying, offline seems to have taken a back seat, with businesses now focusing solely on collecting customer data from the online space. The problem… …offline…
Reach for the Cloud enhances the in-store experience
Purple and Ruckus, an Arris company, have announced an integrated Reach for the Cloud bundle that combines Ruckus Cloud WiFi management with Purple’s customer analytics and engagement software. According to Purple Chief Executive Officer, Gavin Wheeldon, the Reach for the Cloud bundle will help new and existing channel partners better…
Break through the noise: Six ways to hyper-personalize
Consumers are exposed to an average of 4,000 to 10,000 ads per day. From watching television to surfing the internet on a smartphone, consumers are bombarded with tons of messaging throughout the day. As a result, marketers have to figure out how they can differentiate themselves. Much of this can…
Purple shortlisted for International Company of the Year
We are pleased to announce that Purple have been shortlisted for the International Company of the Year Award (up to £10m turnover) at this year’s Insider North West International Trade Awards. With the UK economy struggling and the government focusing on an export-led recovery, finding new markets overseas can be…
Purple win Customer Success Excellence Award at Pulse Europe
We are pleased to announce that Purple won the award for Customer Success Excellence at this year’s Pulse Europe – a customer success event attended by 1,500 customer success professionals across EMEA. The event, hosted by Gainsight, was held last week at Olympia London, and welcomed talks from a number…
Purple shortlisted at the Greater Manchester Business Awards
The finalists for the 2018 Greater Manchester Business Awards have been released, and we are pleased to announce that Purple have been shortlisted for the Business Of the Year Award (organisations of over 50 employees), alongside other contenders including Verastar, cartime and Benchmark International. The announcement follows recent successes for…
Purple win Cisco’s Ecosystem Partner of the Year Award
Last week at the Cisco Partner Summit in Las Vegas, Purple were presented with the award for Ecosystem Partner of the Year (LATAM region). Kerry Sutcliffe, Purple’s Director of Alliances, said: “There is a very strong relationship in place between Purple and Cisco and Cisco Meraki in the Latam region,…
Top five technologies to watch in 2019
The world has experienced some mind-boggling innovations over the last couple of years, and if you think that was exhilarating, wait for what’s in store for 2019. Every industry is gearing up for tech innovations that will substantially disrupt business and make a broader impact on usability. During the annual…