Blogs
Purple’s top 6 digital marketing trends for 2016
2016 is the year of the customer. But wait a minute, wasn’t 2015 the year of the customer? In fact, for several years it’s been all hail customer centric marketing. But 2016 really does feel as though it could be the year we begin to put the customer up front…
Get to know Purple People: Kirsty Reilly, Customer Success Manager
1) What is your very first memory? Sneaking out of our apartment with my sister, I was 5 and she was 3, to play in the sand pit at 5:30am while our parents slept. 2) What were you doing before you joined Purple WiFi? Before Purple I worked at JD…
Visitors and residents can now enjoy FREE unlimited WiFi in Newport city centre
Newport’s City Centre public wireless network has been officially launched, thanks to a partnership between North, Ruckus and Purple, the intelligent spaces company. NewportCityConnect will provide users with unlimited 24/7 free WiFi access across key city centre locations including Upper Dock St, Corn St, Skinner St, Riverfront Theatre, train station,…
Top 5 Tech Trends from CES 2016
176,000 attendees and almost 3,7000 companies including 400 start-ups. It can only be CES (The International Consumer Electronics Show), where trends at the very cutting edge of the tech industry are brought to life in the deserts of Nevada. Amidst the sea of awesome gadgets and gizmos on display, making sense…
Global Sales Kick Off 2016 – and staff awards
Last week, I was delighted to welcome our entire international team here for a whole week to have our Global Sales Kick Off. The team flew in from all corners of the world, including Europe, Australia, Singapore and the U.S. The week flew by with presentations and learning sessions, and…
A look at Purple’s new brand with John Oliver, Chief Product Officer
You might have noticed that we’ve changed our branding. The first thing to say is that we are definitely still providing WiFi solutions. Purple WiFi is still a core product of ours. It’s just that driven by our customers needs, we’ve started to think of what we can provide above and…
Purple WiFi evolves into Purple, the Intelligent Spaces company
January 18, 2016: Purple WiFi, the cloud-based marketing and analytics WiFi software company, today becomes Purple, the intelligent spaces software company, to better reflect the organisation’s wider scope of focus. Since 2012, Purple has been changing the WiFi landscape starting with easy to access social WiFi for the customer and…
Purple WiFi partners with Net-worxs Software in Australia
January 11, 2016: Purple WiFi, the cloud-based Social WiFi platform, today announced its partnership with Net-worxs Software, based in Australia. Net-worxs Software has established itself as the premium provider of emerging digital platforms for marketing and advertising businesses. Boasting a varied portfolio of products such as custom digital branding, mobile,…
What’s new for Purple in 2016?
The mince pies are banished for another year. The Christmas tree has been taken down. The office fridge is bursting with boxes of salad, mine included. But the atmosphere at Purple Towers isn’t suffering a post-holiday downer. With last year’s success fresh in our minds, we’re feeling quietly contented and…
Our 4 key takeaways from the 2015 Mobile Shopping Report
According to Tech 21, 50% of consumers would rather leave home without their wallet than without their phone. And it’s not surprising when we consider what mobile devices are now capable of. We can browse online stores, compare prices and make purchases online all via our phones. We can even…
Baroness Lane-Fox drives digital transformation for the NHS
This week Baroness Martha Lane-Fox suggested serious technological changes to the NHS in her detailed review for the government. In July 2015, Jeremy Hunt tasked Baroness Lane-Fox with job of considering the digital future of the NHS. Released on the 10th December, the document makes recommendations which included free WiFi…
Purple WiFi partners with Softcat to expand customer acquisition opportunities
Purple WiFi, the cloud-based Social WiFi software company, today announced a partnership with Softcat, a leading IT infrastructure provider to corporate and public sector organisations. Softcat provides customers with core IT platforms, encapsulating software licensing, client computing, data centre infrastructure, networking and security, and IT services for on-going support and…
5 key takeaways from Bob Willett’s ‘Presenting to Retail’ global partner webinars
We recently invited all of our global partners to an exclusive webinar with Purple WiFi investor and former CEO of Best Buy International, Bob Willett. “Bob Willett is an example of an executive who started on the shop floor.He began at Marks & Spencer in his native United Kingdom in…
Guest blog: The Future of Hospitality
Guest blog: The Future of Hospitality – Purple WiFi Whether you are scared from the plethora of dystopian science fiction films depicting a dark future or confident you have everything in hand, digital and societal changes are disrupting every business engaged in hospitality. The customer service model can now utilise…
Purple WiFi provides wireless social login for Pitch@Palace
This Monday saw the fourth instalment of the Duke of York’s Pitch@Palace programme, where 15 budding business people make pitches to a gathering of investors in the hope of drumming up support and making connections in high places. The Duke of York founded Pitch@Palace to support Entrepreneurs with the amplification…