Blogs

Does social media improve society?

Today’s society faces many challenges: unemployment, crime, poverty, loneliness to name but a few. We’ve had a think about whether social media can be used to help eliminate some of the problems society faces and help to create happier, healthier lifestyles. 1. Can social media decrease loneliness? Loneliness motivates an individual to seek social connections….

Guest WiFi Risks

It’s a little known fact outside of the land down under that WiFi is an Australian invention. The Australian Government’s Commonwealth Scientific and Industrial Research Organisation (CSIRO) invented and patented wireless LAN technology in the 1990s. Today, WiFi is nearly ubiquitous in Australia as households and businesses use the technology to allow maximum mobility and…

Can social media alter your mood?

Positivity breeds positivity Psychologists have long been aware that positivity breeds positivity in others. We also know that praise and reward has a greater impact on good behaviour than punishment has on stopping bad behaviour. It’s therefore no surprise that both of these psychological rules also apply in the online world. Researchers at the University…

WiFi captive portal

Purple WiFi is always innovating, changing and adapting to new technology. We’re keen to give our customers and resellers the tools they need to make the Purple WiFi product work for them. That’s why we’re introducing a brand new splash page and e-shots. Dom, our Training Manager, will be organising a webinar on the new…

Can stores compete with online shopping?

Facts and figures Today’s newly released ONS (Office of National Statistics) retail figures show a clear upward trend in the retail market, with an increase of 3.7% compared to February 2013.  Increasingly customers are more confident in spending their money and inflation in stores is at an all time low. As the details in the…

Channel 4 News features Purple WiFi

Our CEO, Gavin Wheeldon and I had a busy day out of the office last week filming with Channel 4 News.  Having read about what we do within the retail sector, one of the programme’s journalists wanted to come and see Purple WiFi in action, for himself.   So, we decided to invite them to visit…

Pitch @ Palace

Purple WiFi has reached the final shortlist for Pitch @ Palace, an opportunity for innovative regional start-ups to showcase their talent. The event is backed by Prince Andrew, The Duke of York. Pitch @ Palace will be held at St. James’ Palace, London in early April. Shortlisted businesses (like us!) will be given the opportunity…

Key US appointment marks expansion in Americas Purple WiFi

19 March 2014 Purple WiFi rolls out global strategy with key US appointment Cloud-based social WiFi provider, Purple WiFi, is investing in its US expansion with the recruitment of Anne Lakstigala to the role of Vice President, Americas.  This strategic appointment enables Purple WiFi to fully implement its US sales plans, which comprise a combination of…

Is Facebook in decline?

Is Facebook in decline? We keep reading that  young people prefer Snapchat, WhatsApp, Instagram and Twitter to Facebook these days. Apparently if you use Facebook you are ‘officially old and uncool’.  Or so a recent report  tells us.  This Global Social Media Impact study suggests that the reason for teenagers apparently leaving the site in…

Family friendly Canterbury Cathedral

Canterbury Cathedral wanted to take action following recent reports that public WiFi is being used to access explicit content and that 58% of venues worldwide currently have no content filtering in place. They implemented the Purple WiFi platform in order to deliver a secure and legal Social WiFi solution and to offer free WiFi to…

Ask the experts: just how close is the Internet of Everything?

Global shipments of WiFi enabled devices hit 1.9 billion in 2013. That’s a 19% increase over the prior year and puts the total number of WiFi enabled devices up to 4 billion – and this is expected to rise 7 billion by 2017, according to research by Strategy Analytics. 59% of these are mobiles and…

Why should businesses use social media?

Media influences opinion… …there is no doubt about that.  But do we mindlessly follow what is presented to us?  Some media researchers used to argue that what we watch and read is fed into us like a syringe and there is little we could do to stop it.  Then along came social media. Audiences are…

Admiral Taverns rolls out free WiFi

Social WiFi provider, Purple WiFi, has been selected by Admiral Taverns as a supplier of WiFi solutions for its pub estate. The service will enable customers to login for free but will also deliver valuable analytical data back to the individual pubs, around customers’ online activity and profile, allowing much more targeted and relevant promotions…

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