Today’s society faces many challenges: unemployment, crime, poverty, loneliness to name but a few. We’ve had a think about whether social media can be used to help eliminate some of the problems society faces and help to create happier, healthier lifestyles. 1. Can social media decrease loneliness? Loneliness motivates an individual to seek social connections….
April 23, 2014: Purple WiFi, the cloud-based Social WiFi software company will be working with Pinacl Solutions UK Limited, one of the UK’s leading Managed Services Providers, and Ruckus Wireless, the global WiFi technology pioneer, to deliver a secure and legal Social WiFi solution for City of York Council. The fully supported service will be…
It’s a little known fact outside of the land down under that WiFi is an Australian invention. The Australian Government’s Commonwealth Scientific and Industrial Research Organisation (CSIRO) invented and patented wireless LAN technology in the 1990s. Today, WiFi is nearly ubiquitous in Australia as households and businesses use the technology to allow maximum mobility and…
Positivity breeds positivity Psychologists have long been aware that positivity breeds positivity in others. We also know that praise and reward has a greater impact on good behaviour than punishment has on stopping bad behaviour. It’s therefore no surprise that both of these psychological rules also apply in the online world. Researchers at the University…
Purple WiFi is always innovating, changing and adapting to new technology. We’re keen to give our customers and resellers the tools they need to make the Purple WiFi product work for them. That’s why we’re introducing a brand new splash page and e-shots. Dom, our Training Manager, will be organising a webinar on the new…
Facts and figures Today’s newly released ONS (Office of National Statistics) retail figures show a clear upward trend in the retail market, with an increase of 3.7% compared to February 2013. Increasingly customers are more confident in spending their money and inflation in stores is at an all time low. As the details in the…
Our CEO, Gavin Wheeldon and I had a busy day out of the office last week filming with Channel 4 News. Having read about what we do within the retail sector, one of the programme’s journalists wanted to come and see Purple WiFi in action, for himself. So, we decided to invite them to visit…
Purple WiFi has reached the final shortlist for Pitch @ Palace, an opportunity for innovative regional start-ups to showcase their talent. The event is backed by Prince Andrew, The Duke of York. Pitch @ Palace will be held at St. James’ Palace, London in early April. Shortlisted businesses (like us!) will be given the opportunity…
19 March 2014 Purple WiFi rolls out global strategy with key US appointment Cloud-based social WiFi provider, Purple WiFi, is investing in its US expansion with the recruitment of Anne Lakstigala to the role of Vice President, Americas. This strategic appointment enables Purple WiFi to fully implement its US sales plans, which comprise a combination of…
Is Facebook in decline? We keep reading that young people prefer Snapchat, WhatsApp, Instagram and Twitter to Facebook these days. Apparently if you use Facebook you are ‘officially old and uncool’. Or so a recent report tells us. This Global Social Media Impact study suggests that the reason for teenagers apparently leaving the site in…
Canterbury Cathedral wanted to take action following recent reports that public WiFi is being used to access explicit content and that 58% of venues worldwide currently have no content filtering in place. They implemented the Purple WiFi platform in order to deliver a secure and legal Social WiFi solution and to offer free WiFi to…
Global shipments of WiFi enabled devices hit 1.9 billion in 2013. That’s a 19% increase over the prior year and puts the total number of WiFi enabled devices up to 4 billion – and this is expected to rise 7 billion by 2017, according to research by Strategy Analytics. 59% of these are mobiles and…
Media influences opinion… …there is no doubt about that. But do we mindlessly follow what is presented to us? Some media researchers used to argue that what we watch and read is fed into us like a syringe and there is little we could do to stop it. Then along came social media. Audiences are…
Social WiFi provider, Purple WiFi, has been selected by Admiral Taverns as a supplier of WiFi solutions for its pub estate. The service will enable customers to login for free but will also deliver valuable analytical data back to the individual pubs, around customers’ online activity and profile, allowing much more targeted and relevant promotions…
