Blogs

Businesses with Purple’s TripAdvisor Connector collected 40% more reviews, and achieved 6% higher ratings to compete in the experience economy. Two out of every three people who walk into your business will not consider making a purchase until they have read at least one review, according to TripAdvisor surveys. Before…

Staying relevant in an ever-changing landscape is making it difficult for retailers to retain customer loyalty. See how retailers must evolve their marketing in 2023.

Free, fast, and reliable WiFi tops meeting requirements According to Benchmark Resorts & Hotel, fast and reliable free WiFi is the top planning issue for conference meetings today. With up to three wireless devices per each attendee, WiFi expectations at conferences are undoubtedly high. The WiFi must have the capability…

Manchester to Melbourne Imagine being given the opportunity to work in one of the greatest cities in the world, Melbourne… with an incredible climate, gorgeous scenery and almost 2,000 kilometres of beaches! Well for me, Purple made it happen. I was a Technical Solutions Specialist working at Purple HQ in…

One of the current debates about WiFi and social media sites is the debate on privacy and how much information should be available for other people to see and use. Would you be prepared to share everything that you wrote by text, posted on social media sites, or even in…

Since its early beginnings in 2000, the review giant TripAdvisor has eclipsed the travel, tourism, res-taurant, and leisure industries; now in 2017, TripAdvisor’s famous review bubbles represent over 7 million businesses across the globe, with 500 million reviews and counting. Undoubtedly, there are a wealth factors contributing to TripAdvisor’s success,…

For most businesses, leads, customer data, or CRM records, represent the lifeblood for driving sales. Unless you can get your hands on good information about the people you want to buy your product, regardless of what that product is, how are you ever going to get in contact with them?…

If you are reading this then you probably use the internet a fair bit (or perhaps nearly all day, everyday). But, not everyone is as tech savvy as you!  Did you know that some people don’t know the difference between the internet and the WWW? Some even don’t know what…

Global business analytics provider, Purple WiFi, has released findings from a study into user attitudes towards their data. With access to the behavior of over 110 million users globally, Purple are well-placed to present accurate and comprehensive results. Purple were able to show that, despite amending their own privacy documents…

Indoor maps are a useful tool, but how do they make communities stronger? Indoor maps bring people together both literally and figuratively

If you were asked to rate the following in order of things you wouldn’t be able to live without, where do you think internet/ WiFi would be placed? You might be surprised to find that it was actually found to be the absolute top of the list in a survey…

There has been a great amount of research historically on the universal nature of human needs, most notably by Maslow and his Hierarchy of Needs and more recently in Positive Psychology. Universal human needs are always important, and should play a part in our approach, however the way these needs…

Social distancing is likely here to stay, and although it presents a lot of challenges, it is something that's here to stay. See how smart counters help.

Tracking customer footfall, particularly within the retail sector has caused a lot of controversy in recent years following the development of new technologies, but why is it used? And what is it used for?

See our interview with Andrew Shinn, Senior Architect Planner at Brigham & Women’s Hospital, one of Harvard’s largest teaching hospitals below. Andrew discussed how the Brigham prepared for CV19 and the operational changes they made to tackle these challenges. How did Brigham & Women’s Hospital prepare for COVID-19 once it…