Blogs

Hotspot 2.0

So what is Hotspot 2.0, how does it relate to Passpoint and Next Generation Hotspot (NGH) and – what’s all the fuss about? Confused? You’d be forgiven if you were and would be in good company. Firstly, I will explain how they are related. Hotspot 2.0 is an initiative driven by the Wi-Fi Alliance and is…

The psychology of social media

Social media has had a profound effect on the way people engage with each other.  Its power lies in the way it can provide users with a sense of personal connection and community. Psychologists are interested in what effect this has on people’s behaviour in real life. Which is the real you? Social media can…

Chuanhow Technology has signed an agreement with innovative social WiFi provider, Purple WiFi, which will see the addition of cloud-based guest WiFi and location analytics solutions to its portfolio of products. Purple WiFi provides businesses with enterprise guest WiFi which meets all legal requirements while delivering rich analytical information about the guests including their age, their…

Guest WiFi Risks

(Important Note added on 14 July 2014: The EU law in this area is currently undergoing change and this blog post requires updating to reflect the current circumstances. We will be re-publishing with the up to date legal information as soon as possible.) The need to allow access to public communications data, for the purposes…

Guest WiFi Risks

According to Clare Boothe Luce, “No good deed goes unpunished.”  Today, business owners fear that this aphorism may apply to the good deed of providing open guest WiFi to their customers.  While answers may vary around the globe, in the U.S. the rewards appear to outweigh the risks.  Indeed, numerous fast food restaurants and coffee…

Alhambra shopping centre

Alhambra take advantage of new collaboration between Purple WiFi and Ruckus Wireless The company The Alhambra Centre is a 170,000 sq ft shopping centre located in the North of England, providing retail space to 40 well known and popular retailers including Next, Primark and T.K.Maxx.  The business didn’t have any free WiFi provision previously so this was…

10 top tips for hotels to get more from social media

How do I use social media to boost business? This is a question that could apply to many sectors but within the fiercely competitive hotel industry, social media is something that generates lots of debate and some action, with varying degrees of success. There are some hotel brands that implement their social engagement strategy brilliantly,…

Purple WiFi reseller survey

Purple WiFi shocking survey results In an effort to further understand the nature of how organisations in our key target sectors provide guest WiFi, and to ascertain new sales and marketing opportunities for our reseller partners, we have conducted a global survey of over 3500 organisations in retail, leisure and hospitality. “a compelling sales and…

Service Provider and Reseller WiFi management

As our reseller and service provider network has grown (and likewise their network of customers), the complexity of managing that estate has also grown. We are now rolling out a brand new version of our WiFi management system including a two minute video demo. We will also be providing a quick overview of some positive…

Are businesses doing enough? Purple WiFi Survey Results

Wireless internet. WiFi. However you refer to it, you simply can’t deny that it’s something we’re all familiar with now. A study in 2012 found a staggering 73% of UK homes had WiFi networks. The same study placed the UK second on worldwide household WiFi penetration, just behind South Korea at 80% and in front…

smartphones

Are we near the time when your mobile phone is literally an extension of oneself? It is close to being the only thing you need to leave the house with. As we become ever reliant on that smart little box, things are about to improve: 1. Smart Phones can open doors This is true.  When…

7 Gadgets Tech Heads Need This Christmas

So 2013 is soon coming to an end. Whilst there’s been a great range of gadgets and gizmos released, it’s a simple, sad fact that you just can’t have all of them. Well, unless you are Bill Gates. Then you can have all the things. However, with the festive season rapidly approaching, it’s a good…

e92plus

New resale agreement for Purple WiFi e92plus, the award winning VAD (Value Added Distributor), have signed up innovative social WiFi provider, Purple WiFi, which will see the addition of cloud-based guest wireless and location analytics solutions to its growing portfolio of wireless solutions. The market for Wi-Fi continues to grow significantly, with drivers such as…

Social media usage around the world

I know what you’re thinking. Another social media blog post. Bear with me here. There’s a reason that they are so prolific in the blogosphere, and that’s because social media is one of the most vital aspects of  mass communication today. It’s one of the most prolific and abundant means of getting across what we…

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