December 08, 2013 Social media usage around the world I know what you’re thinking. Another social media blog post. Bear with me here. There’s a reason that they are so prolific in the blogosphere, and that’s because social media is one of the most vital aspects of mass communication today. It’s one of the most prolific and abundant means of getting across what we… Read More
December 02, 2013 Do hotels still have reservations about free wifi? Outdated wifi policies Recently we spotted some angry local Tweets, originating right here in Manchester (UK), about the fact that a well-known global hotel chain still charges residents for a wifi connection. Granted, many hotels, cafes and bars offer the first half hour free but anyone who carries a smartphone with them will vouch for… Read More
November 13, 2013 www (World Wide WiFi) Attracting the free wifi tourists On a daily basis more cities are announcing their intention to create city-wide wifi hotspots. From Tel Aviv to Perth in Australia, it’s a move that should be welcomed by local venues as it encourages both leisure and business tourists, which will boost the local economy. Knowing you’ll have a free world… Read More
November 04, 2013 Convert coffee shop WiFi parasites to powerful ambassadors What do you get in return for offering free wifi? Once again we’ve been reading about coffee shops trying to meet customer demands by offering free WiFi but losing out. This time it’s the coffee shops in Washington DC that are bearing the financial burden of their generosity, with students monopolising tables for long periods… Read More
October 29, 2013 Purple Freemium WiFi launch at Web Summit Soft launch of Purple Freemium product model at Web Summit 2013, Dublin We’d barely begun talking about our plans to roll out a free version of Purple WiFi when we were inundated with requests. Safe to say it’s going to be popular! We’ve therefore decided to tell people more about our free product at Web… Read More
October 23, 2013 Everyone’s been talking about IP Expo What a great week it’s been off the back of the IP Expo at Earls Court last week. Our office has been doing live demos to customers & resellers all over the world! If you saw the press release you’ll have seen that we announced our partnership with Ingram Micro at Cisco’s London Partner Forum… Read More
October 12, 2013 AirTight Networks partners with Purple WiFi This morning we’re able to confirm the exciting news that Purple WiFi has partnered with global WiFi solutions provider, AirTight Networks. This arrangement will see our social engagement software integrated into AirTight’s cloud-managed WiFi platform, meaning AirTight customers can now benefit from the analytical data driven from social networking information provided by guests as they… Read More
October 12, 2013 Ingram Micro launches partnership with Purple WiFi Ingram Micro brings resellers further Advanced Solutions benefits with high margin opportunities through Purple WiFi’s Cisco-integrated Enterprise Solutions Ingram Micro (UK), a division of Ingram Micro Inc, the largest global wholesaler of technology products and supply chain management services, will launch a new partnership with Purple WiFi by showcasing its Cisco collaboration solution at Cisco’s… Read More
September 30, 2013 Does your WiFi hotspot allow access to adult content? A recent research project by AdaptiveMobile, concluded that over one third of all the UK’s Cafes and restaurants had no content filtering in place, meaning that visitors logging on could easily use or stumble across adult content online. This is a particularly hot topic, and one that any business providing a WiFi hotspot should be… Read More
September 25, 2013 WiFi usage increase with the introduction of 4G With mobile operators launching 4G, you won’t be surprised to hear that we’ve been carefully watching the effect of this on WiFi usage. The new capabilities of 4G have resulted in the launch of smartphones with larger screens, higher speed mobile broadband, richer applications and an improved user experience. As you might expect, this has… Read More
September 18, 2013 European ski slopes to benefit from social wifi Purple WiFi is expanding across Europe having won a contract to provide its social WiFi service to Crystal Ski Holidays, UK’s largest specialist holiday company, part of TUI Travel PLC. The deal, which will see the service being installed across all 78 chalets in ski resorts in France, Italy and Austria, ensures Crystal Ski can… Read More
September 15, 2013 Hob Salons tap into social WiFi Award winning hairdressing group, HOB Salons, has installed Purple WiFi throughout 18 of its premises in order to capitalise on the benefits of social networking. Purple WiFi will enable all clients of HOB Salons to surf the net free of charge while in their local salon by simply using their social networking profile to login. … Read More
September 10, 2013 iPhone 5s & iPhone 5c release On Tuesday Apple announced its latest iPhones at its Cupertino Headquarters in Calif, US, the iPhone 5c and iPhone 5s. Essentially the 5c is a new and updated version of the iPhone 5 which comes in one of 5 colours (Blue, White, Pink, Yellow or Green) and is supposedly billed as a ‘budget iPhone’. With… Read More
September 09, 2013 WiFi Sponsorship vs. traditional advertising In an age where most people are fixated with the 4 inch retinal digital display in front of them rather than a newspaper, many traditional advertising methods are experiencing less engagement with the consumer, meaning traditional advertising needs to work harder in order to generate sales and revenue growth for businesses. As the famous WanaMaker… Read More
September 03, 2013 ‘All Inclusive’ but not including WiFi I’ve recently returned from a two week summer holiday to Gran Canaria. We stayed in an ‘All Inclusive’ four star hotel in the Maspalomas, ideally located close to the beach, shopping centres and local nightlife. Having weighed up other destinations and hotels, we decided to stick with something we knew we’d enjoy as we have… Read More
August 27, 2013 Purple celebrates 1st Birthday The Purple WiFi team got together last night to celebrate our 1st birthday. Over the last 12 months the business has grown from four founders to a 30 strong team of developers, sales people, designers, marketers, customer service and operations support. We’ve also opened a new office in Manchester’s Northern Quarter, in addition to our… Read More
