At the moment the only network in the UK to offer 4G is EE in 95 towns and cities across the country, with plans to expand their offering to 98% of the population by 2014. The next two networks, Vodafone and O2, will both launch their 4G network on 29th August. Vodafone are to launch…
“Purple WiFi is an easy to use, functional piece of software with some interesting customer data. I particularly like that you can see how many times certain individuals have logged in – this is a really easy way to see loyal customers and reward them.” Lorna Allison, Marketing Manager, Inc Group About Inc Group Inc…
The use of WiFi continues to grow in unique and unexpected ways. A while ago I wrote a blog about unusual place you might find wifi. And recently I’ve noticed a few interesting stories about some pretty unusual ways that we’re starting to use WiFi in our everyday lives. WiFi Art Artist Nickolay Lamm has…
Most of us have come across websites, or in the case of Purple WiFi, Wireless internet, which gives us the option to log in through a social media account. ‘Social log in’, as it’s known, has advantages for the business, as well as the customer logging in. For the business it provides a wealth of…
Purple WiFi has installed its WiFi solution at the new Mahdlo Youth Zone in Oldham. This allows the zone to not only deliver a safe and secure internet connection to the young people using the centre, but also allows Mahdlo to promote relevant events and news to members. Purple WiFi allows organisations to build brand awareness…
TV chef and restauranteur, Simon Rimmer, is capitalising on the benefits of social media, with the introduction of Purple WiFi into his two Manchester restaurants, Greens and Earle. The WiFi solution will enable all customers to surf the net in his establishments, free of charge, while allowing his management to analyse visitor demographics and promote…
A guest blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks. The brick-and-mortar store experience has remained remarkably unchanged in the past 50 years. Since the days of the shopkeeper, people wander around shops looking for goods and then wait in line to pay. All that is about to change at an unprecedented pace;…
Yesterday I took part in a Retail Week webinar hosted by David Brooks, Retail Weeks’ Deputy Projects Editor, with Antony Lea, Head of CRM at notonthehighstreet.com and Jim Davidson, Manager of Marketing Research at Bronto both on the panel. The main topics discussed were centred around online retail, leveraging data and enhancing personalisation – in…
I recently read an article about the impact a brands social media activity can have on consumer attitudes, and I found it reinforced my view of how Purple WiFi can be used by brands to organically support their social media strategy: WiFi Hotspot Sponsorship. The UK Internet Advertising Bureau recently published the results of a…
The top Australian tourist body, Tourism Australia is campaigning for all Australian hotels to offer free WiFi and end expensive in room internet access. They are not lobbying to cut costs for tourists though, their main aim is to encourage tourist to share their stories and photos with friends on social media via free WiFi-…
The trend for whole cities to be covered by free WiFi continues, under the UK government’s ambitious plan to create 10 ‘super connected cities’. Manchester City Council recently announced details of their plans to cover 130 public places and transport by spring 2015. £440,000 of £10.74m from the Urban Broadband Fund will be used to…
For most technically-minded individuals, a trip to a local computer shop is a fairly routine exercise. For others, it may be a less frequent but still necessary journey to pick up those various technical devices we have come to depend on. Personally, I always drop by the networking section of my local PC shop, just to see…
This week, US based Comcast announced a neighbourhood hotspot innovative, which sees Xfinity customers adding an extra SSID to their home WiFi. As well as their own private home signal, customers routers will now broadcast “xfinitywifi” which will allow friends, visitors and potentially passers-by, the opportunity to get online for free. With over 20 million customers,…
The WiFi industry has been awash with excitement and anticipation around what Hotspot2.0/Passpoint from Wi-Fi Alliance and Next generation Hotspot from the Wireless Broadband Alliance. That has taken a massive leap forward with the (unannounced) inclusion in iOS 7. From a user of WiFi Hotspots the difference will be stark and very welcome. The current…
