Blogs

Online has for many years been spoilt with the wealth of information available to understand visitor behaviour, one of the really interesting developments was in-page analytics. What this allows you to do is understand user behaviour and how they journey through your site, a few small tweaks with positioning, size, colour and let’s see what…

Pupils in England are at risk of missing out because their schools do not have good enough WiFi, recent figures have suggested. Schools need fully accessible WiFi in order to fully embrace the digital learning encouraged by the government throughout a range of subjects, argues Valerie Thompson of the E-Learning Foundation. But only a quarter…

Throughout the years, countless access points and wireless routers have been held in low regard, or entirely dismissed, due to signal coverage issues. Whilst some of these may be down to poor strength transmitters, troublesome deployment environments, or too much attenuation before you get to the antennae, some of these could be easily avoided. It’s…

Intercontinental Hotels Group, which owns several hotel brands including Holiday Inn, InterContinental and Crowne Plaza has announced the introduction of free WiFi internet access for its 71 million loyalty scheme members’ worldwide. CEO Richard Solomons said “ We’ve done a survey that showed 43% of guests say they won’t stay in a hotel if it doesn’t offer free WiFi,…

Over the weekend Apple splashed out a $20m acquisition of the start-up company WiFiSLAM, in a great effort to increase its location and mapping capabilities after Google Maps put Apple Maps to shame earlier on this year. The Android mobile phone application includes indoor navigation for some shopping centres and airports. With WiFiSLAM, retailers can…

Purple WiFi has become a member of Internet Watch Foundation (IWF) in order that users accessing one of its Purple Wifi hotspots are prevented from stumbling across known images and videos of child sexual abuse. Purple WiFi allows companies to capitalise on the benefits of social networking, while offering their customers a fast, free and…

Today, you can find free wifi almost everywhere you go – cafes, restaurants, pubs, bars, hotels – anywhere you’re likely to linger! But you might be surprised by Purple WiFi’s top 5 favourite unusual places to find free wifi. 1) London Cabs In December last year EyeTease, a government backed technology business announced it would…

Earlier this month we went along to Europe’s fastest growing retail show, The Retail Business Technology Expo, which proved very fruitful with a number of fantastic contacts and opportunities identified. The show had a really diverse mix of exhibitors from across the globe and over 7,000 visitors, including Argos, The Post Office, Waitrose and BoxPark. The RBTE…

The homeless hotspots initiative was trialled at SXSW conference in Texas where homeless people wear T-Shirts with “I’m a 4G hotspot” on them and people can connect to wifi hotspots for $2 for 15 minutes access. This is certainly a different take on Social WiFi. I can’t quite decide if this is genius or horrendous!…

When you board a flight, either on holiday or business, you know you’ve got a big chunk of time to pass while you’re up in the air. In the past you may have read a book, or watched the inflight movie that you didn’t really want to see. Now with WiFi available everywhere we go,…

Recent research by Jiwire gives further weight to the already well known fact that people make decisions about where they spend their time, and more importantly their money, based on the availability of free in-store WiFi. According to the study, 79.5% of mobile consumers are influenced by the availability of in-store Wi-Fi when deciding where…

Probably the largest deployment of Free WiFi is now live in New York, not something that is planned or speculated, the whole of New York City is now covered by the GOWEX network with nearly 2,000 hotspots covering Manhattan, Queens, Staten Island, Brooklyn and the Bronx. Before this, you would probably have struggled to find anywhere…

There is no such thing as free WiFi. Someone, somewhere has to pay for it. We all expect it, we all see the stickers on doors and windows, but ultimately someone is having to pay for it, and it’s generally the venue owner. I recently met with such an owner and we discussed the expectation…

Mobile World Congress 2013 is undoubtedly a hotspot, pun intended, of all things technology and it is safe to say that the hot topic there is WiFi and Small Cell technology. With the existing and further expected explosion in mobile data usage  MNO’s are facing a big challenge of how to make sure they can cater…