August 25, 2013 Join us for an introduction to Purple WiFi We’re hosting a webinar on Tuesday 3rd September to give an introduction to Purple WiFi. You’ll find this webinar particularly useful if you work within a Marketing or IT function for a retail, hospitality or leisure business of any size, and your business is keen to increase it’s social media presence, data capture and customer… Read More
August 18, 2013 Foodology @ Marina Bay Financial Centre brings Purple WiFi to Singapore Foodology @ MBFC, part of Argentum Group has become Purple WiFi’s first customer in Singapore. Argentum Group is a privately owned, vertically integrated hospitality group based in Singapore, operating businesses in retail food & beverages, corporate food service, catering, distribution, manufacturing, wholesale, hospitality education and hospitality services. Foodology @ MBFC is an international market restaurant at… Read More
August 14, 2013 Extending the virtual shopping experience to the third shelf A blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks. What if companies could go beyond merely advertising to consumers or even trying to “engage” them in social media, and actually sell to them at the moment they are ready to buy, wherever they are? New technologies are opening up a world… Read More
August 11, 2013 White label the latest WiFi innovation – Social WiFi Purple WiFi is delighted to announce the release of a limited number of white label license opportunities for our social WiFi software solution. Purple WiFi is a cloud based guest WiFi access system, authenticated through social media channels including Facebook, Twitter and LinkedIn. Our Purple Portal dashboard interface offers end user businesses within hospitality, retail… Read More
August 10, 2013 Purple WiFi named a 2013 Emerging Vendor by CRN Innovative social WiFi provider, Purple WiFi has today been named a 2013 Emerging Technology vendor by UBM Tech Channel’s CRN Magazine. The annual list highlights hot tech start-ups making an impact on the channel and impression on the tech industry as a whole. These up-and-coming technology vendors have recently introduced a new product or technology… Read More
August 07, 2013 How will 4G affect free WiFi usage? At the moment the only network in the UK to offer 4G is EE in 95 towns and cities across the country, with plans to expand their offering to 98% of the population by 2014. The next two networks, Vodafone and O2, will both launch their 4G network on 29th August. Vodafone are to launch… Read More
August 03, 2013 Case Study: Inc Group Restaurants, Bars & Clubs “Purple WiFi is an easy to use, functional piece of software with some interesting customer data. I particularly like that you can see how many times certain individuals have logged in – this is a really easy way to see loyal customers and reward them.” Lorna Allison, Marketing Manager, Inc Group About Inc Group Inc… Read More
July 29, 2013 Using WiFi in unusual ways The use of WiFi continues to grow in unique and unexpected ways. A while ago I wrote a blog about unusual place you might find wifi. And recently I’ve noticed a few interesting stories about some pretty unusual ways that we’re starting to use WiFi in our everyday lives. WiFi Art Artist Nickolay Lamm has… Read More
July 24, 2013 The advantages of social log in Most of us have come across websites, or in the case of Purple WiFi, Wireless internet, which gives us the option to log in through a social media account. ‘Social log in’, as it’s known, has advantages for the business, as well as the customer logging in. For the business it provides a wealth of… Read More
July 17, 2013 Press release: Purple WiFi provided to Mahdlo Youth Zone Purple WiFi has installed its WiFi solution at the new Mahdlo Youth Zone in Oldham. This allows the zone to not only deliver a safe and secure internet connection to the young people using the centre, but also allows Mahdlo to promote relevant events and news to members. Purple WiFi allows organisations to build brand awareness… Read More
July 17, 2013 Press release: Greens and Earle restaurants go Purple TV chef and restauranteur, Simon Rimmer, is capitalising on the benefits of social media, with the introduction of Purple WiFi into his two Manchester restaurants, Greens and Earle. The WiFi solution will enable all customers to surf the net in his establishments, free of charge, while allowing his management to analyse visitor demographics and promote… Read More
July 15, 2013 In Store WiFi : Turning Browsers Into Buyers A guest blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks. The brick-and-mortar store experience has remained remarkably unchanged in the past 50 years. Since the days of the shopkeeper, people wander around shops looking for goods and then wait in line to pay. All that is about to change at an unprecedented pace;… Read More
July 14, 2013 Leveraging Data and Enhancing Personalisation Webinar Yesterday I took part in a Retail Week webinar hosted by David Brooks, Retail Weeks’ Deputy Projects Editor, with Antony Lea, Head of CRM at notonthehighstreet.com and Jim Davidson, Manager of Marketing Research at Bronto both on the panel. The main topics discussed were centred around online retail, leveraging data and enhancing personalisation – in… Read More
July 10, 2013 Consumer attitudes & behaviour towards brands using social media I recently read an article about the impact a brands social media activity can have on consumer attitudes, and I found it reinforced my view of how Purple WiFi can be used by brands to organically support their social media strategy: WiFi Hotspot Sponsorship. The UK Internet Advertising Bureau recently published the results of a… Read More
July 08, 2013 Australia fighting for free WiFi to increase tourism The top Australian tourist body, Tourism Australia is campaigning for all Australian hotels to offer free WiFi and end expensive in room internet access. They are not lobbying to cut costs for tourists though, their main aim is to encourage tourist to share their stories and photos with friends on social media via free WiFi-… Read More
July 07, 2013 Free city wide WiFi The trend for whole cities to be covered by free WiFi continues, under the UK government’s ambitious plan to create 10 ‘super connected cities’. Manchester City Council recently announced details of their plans to cover 130 public places and transport by spring 2015. £440,000 of £10.74m from the Urban Broadband Fund will be used to… Read More
