Case Study: Inc Group Restaurants, Bars & Clubs
“Purple WiFi is an easy to use, functional piece of software with some interesting customer data. I particularly like that you can see how many times certain…
Using WiFi in unusual ways
The use of WiFi continues to grow in unique and unexpected ways. A while ago I wrote a blog about unusual place you might find wifi. And…
The advantages of social log in
Most of us have come across websites, or in the case of Purple WiFi, Wireless internet, which gives us the option to log in through a social…
Press release: Purple WiFi provided to Mahdlo Youth Zone
Purple WiFi has installed its WiFi solution at the new Mahdlo Youth Zone in Oldham. This allows the zone to not only deliver a safe and secure internet…
Press release: Greens and Earle restaurants go Purple
TV chef and restauranteur, Simon Rimmer, is capitalising on the benefits of social media, with the introduction of Purple WiFi into his two Manchester restaurants, Greens and…
In Store WiFi : Turning Browsers Into Buyers
A guest blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks. The brick-and-mortar store experience has remained remarkably unchanged in the past 50 years. Since the…
Leveraging Data and Enhancing Personalisation Webinar
Yesterday I took part in a Retail Week webinar hosted by David Brooks, Retail Weeks’ Deputy Projects Editor, with Antony Lea, Head of CRM at notonthehighstreet.com and…
Consumer attitudes & behaviour towards brands using social media
I recently read an article about the impact a brands social media activity can have on consumer attitudes, and I found it reinforced my view of how…
Australia fighting for free WiFi to increase tourism
The top Australian tourist body, Tourism Australia is campaigning for all Australian hotels to offer free WiFi and end expensive in room internet access. They are not…
Free city wide WiFi
The trend for whole cities to be covered by free WiFi continues, under the UK government’s ambitious plan to create 10 ‘super connected cities’. Manchester City Council…
Repeat after me – Repeaters vs Access Points
For most technically-minded individuals, a trip to a local computer shop is a fairly routine exercise. For others, it may be a less frequent but still necessary journey to…
Turn your home into a public WiFi hotspot
This week, US based Comcast announced a neighbourhood hotspot innovative, which sees Xfinity customers adding an extra SSID to their home WiFi. As well as their own…
