Blogs
7 ways technology has developed over the last 10 years
The world of technology has massively changed over the last decade. We take a look at just how far we’ve come, with our top seven technology advancements list. 1) Smartphones With our smart phones we can now do almost anything that we can do with our home laptop. A recent stat…
Purple WiFi raises $5 million investment for rapid international expansion
Investment funds will be used to accelerate product development and for staff recruitment to aid global expansion, targeting EMEAR, APAC and the Americas January 14, 2015: Purple WiFi, the UK-based WiFi social login and location analytics platform, today announced new funding to accelerate its rapid international expansion. The $5m funding was…
Legal and Practical Implications of Offering Public WiFi in the UK
In a society with a high demand for digital connectivity “on the move”, there is an increasing demand for public WiFi services to be made widely available. Businesses are understandably keen to meet that demand, however, there are a number of key areas of legal compliance which Wi-Fi providers should…
Rise WiFi (a Better Business Together company) announces agreement with Purple WiFi
In 2015 Rise WiFi signed an agreement with innovative social WiFi provider, Purple WiFi to deliver highly valuable social WiFi for business.
Guest blog: Lets Get Digital – Beacons review
Picture this – you’re walking in the mall (shopping centre of course in the UK but I love the way mall sounds) and you see a friend who tells you that your favourite PiriPiri chicken is on offer at M&S, only that your friend is called Beacon, and communicates to…
Purple WiFi sign up to the Future of Privacy Forum Mobile Location Code of Conduct
Purple WiFi has joined the Future of Privacy Forum, ensuring we are up to date with best practices in data collection and how data is being used. This will enable us to be at the forefront of any privacy dialogue and access up to date information from thought leaders on issues…
Purple WiFi confirmed as Wireless Broadband Alliance members
Purple WiFi are proud to announce that we are now members of the Wireless Broadband Alliance. Having attended the key events over the last two years we’ve always wanted to be a part of the community and that wasn’t possible until now. Who are the WBA? The Wireless Broadband Alliance aims to…
Purple WiFi certified for Quality and Information Security
We are pleased to announce that Purple WiFi has achieved ISO certification for Quality and Information Security. This is an important step forwards to ensure the continued success of the business and demonstrate to existing and potential customers that international standards are a high priority for us. Achieving ISO certification means that…
We’re hiring!
WiFi is something that is expected, for free, just as we expect access to heat, light and water. But the big question in recent years has been how to monetise WiFi. Purple WiFi has created an innovative low cost solution that gives unprecedented analytics and insights, whilst driving true ROI…
WiFi and wearable tech
Walking with WiFi. Wearable technology is allowing us to interweave technology even further into everyday life. In fact, wearable technology is set to transform our lives: from healthcare to gaming and augmented reality. Will we all soon be wearing technology devices? Probably. So it is no wonder that there could…
WiFi or beacons for location based services?
Location based services are now the norm. From sat navs to google maps on our phone, we all understand that our devices can communicate with satellites or other location technology to try to pinpoint where we are stood. There are options available to brands and venues who want to take…
All I want for Christmas is WiFi
This Christmas many children (if they have been good) are going to be waking up on the big day to the newest toys on the market. WiFi related toys are in line for being amongst those at the top of children’s Christmas wish lists. The elves, it seems, are very…
A cure for phone addiction
In an earlier blog we looked at nomophobia, or the fear of being without a mobile phone. We concluded that some of us might actually be getting dangerously attached to our phones. So, to avoid such drastic action as jumping into a drain pipe to rescue a lost phone (like Ella…
Why location based services will make us happier shoppers
Location based happy shopping Who doesn’t like shopping? Well, for those who aren’t so keen, Location Based Services should help to make it a better experience. New WiFi based technologies allow shops to utilise geo-fencing, drawing invisible lines around our favourite sales areas or locations and allowing a store to…
5 WiFi buzz topics from WBA’s Global Congress
Our VP Americas, Anne Lakstigala, recently attended the World Broadband Alliance Wi-Fi Global Congress in San Francisco. Anne was on a panel, hosted by Adlane Fellah, and discussing ‘Innovative Services over WiFi’. Here we take a look at the 5 big talking points and share our views on those hot topics. 1) Monetizing WiFi Advertising…