Blogs

Alhambra shopping centre
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Alhambra gets shoppers online

Alhambra take advantage of new collaboration between Purple WiFi and Ruckus Wireless The company The Alhambra Centre is a 170,000 sq ft shopping centre located in the North of England, providing retail space to 40 well known and popular retailers including Next, Primark and T.K.Maxx.  The business didn’t have any free WiFi…

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AirTight Networks partners with Purple WiFi
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AirTight Networks partners with Purple WiFi

This morning we’re able to confirm the exciting news that Purple WiFi has partnered with global WiFi solutions provider, AirTight Networks.  This arrangement will see our social engagement software integrated into AirTight’s cloud-managed WiFi platform, meaning AirTight customers can now benefit from the analytical data driven from social networking information…

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airport wayfinding 101 min
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Airport Wayfinding

Airport signage, maps, and applications can make wayfinding a breeze. Click here to read all about airport wayfinding.

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Airport digitization - has the passenger experience improved enough?
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Airport digitalization: has the passenger experience improved enough?

Passengers have been embracing technology for years, relying on their smartphones, tablets and other devices to stay informed and up-to-date when traveling. Many airports have bought in too, investing heavily over the past few years in self-service technology that keeps passengers informed, creates more efficient passenger journeys and improves the…

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The Advantages and Disadvantages of WANs
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The Advantages and Disadvantages of WANs

You need to consider both the advantages and disadvantages of this powerful tool to make an informed decision on the viability of a WAN for your company.

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Admiral Taverns rolls out free WiFi
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Admiral Taverns rolls out free WiFi

Social WiFi provider, Purple WiFi, has been selected by Admiral Taverns as a supplier of WiFi solutions for its pub estate. The service will enable customers to login for free but will also deliver valuable analytical data back to the individual pubs, around customers’ online activity and profile, allowing much…

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Acuative becomes a Purple Certified Partner to attract new opportunities in retail|
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Acuative becomes a Purple Certified Partner to attract new opportunities in retail

Purple, the intelligent spaces company, today announced its certified partnership with Acuative, a global provider of IT and networking support services, based in New Jersey. Acuative helps both public and private sector organisations manage and service their information technology, data, cloud and voice networks. With offices located in the U.S.,…

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blog header large accessible
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Accessibility Essentials for Real-Time Location Services

Understand why taking the time to consider accessibility can make a world of difference to millions of visitors by reading Accessibility Essentials for RTLS.

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A retailers guide to meeting government social distancing guidelines

The British Prime Minister, Boris Johnson, announced on Monday 25th May that non-essential retailers will be allowed to reopen their doors on 15th June and urged shoppers to go out and spend to help revive the British economy. It’s great news for all of us as a sense of normality…

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A look at Purple’s new brand with John Oliver
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A look at Purple’s new brand with John Oliver, Chief Product Officer

You might have noticed that we’ve changed our branding. The first thing to say is that we are definitely still providing WiFi solutions. Purple WiFi is still a core product of ours. It’s just that driven by our customers needs, we’ve started to think of what we can provide above and…

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A cure for phone addiction
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A cure for phone addiction

In an earlier blog we looked at nomophobia, or the fear of being without a mobile phone. We concluded that some of us might actually be getting dangerously attached to our phones. So, to avoid such drastic action as jumping into a drain pipe to rescue a lost phone (like Ella…

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802.1x authentication
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802.1x Authentication for WiFi Networks: The Benefits

As we bring more and more devices join public WiFi networks, concerns around security and user authentication continue to dominate the conversation. This is especially true when debating the appropriate security protocols for large-scale, guest WiFi networks that onload hundreds, thousands or even millions of users a day. Without the…

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80% of mobile consumers are influenced by in-store Wi-Fi when deciding where to shop

A guest blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks In early 2013, IDC issued the updated version of its IDC Retail Insights report outlining the top 10 predictions for the world-wide retail industry. One of the report’s authors is retail research director Leslie Hand. She…

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Marketing trends 2018
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8 Marketing Trends for 2018

In 2018, marketing and technology will be inseparable. We have reached the point in digital strategies and marketing tactics where actioning data, personalization and understanding the consumer is what will result in growth and loyalty. Teams step back and reflect on the past year’s performance, what worked well and how…

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8 Best SaaS Marketing Tools and Platforms for 2021

There is a wide range of SaaS services available on the market, which even entrepreneurs and small companies can afford in order to attract potential customers and increase sales. What is SaaS? SaaS stands for Software as a Service. To put it simply, it is any service for Internet users.…

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