Blogs

what is wayfinding min
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What Is Wayfinding?

From the history of wayfinding to modern tools, wayfinding continues to evolve. Learn all about wayfinding in this comprehensive guide.

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What is the Value of a Facebook Fan or Like

One of the reasons our social wifi system has been a runaway success is that people understand the value of social media, or do they? It is safe to say that most people know that there is a value in Facebook Likes and Followers on Twitter or LinkedIn, but what is the real value…

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Methods of capturing customer data and information
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Methods of capturing customer data: What is the best way to capture customer data in-store?

Looking for new ways to capture customer data? In this blog, we'll reveal the best methods of capturing customer data as well as their pros and cons.

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What is promotional marketing?: Defined, informed, and strategized

Businesses use promotional marketing to ensure their target audience is aware of a particular product or service. Find out all about the processes and benefits.

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What is Cached Data?

Cached data, you’ve definitely heard about it, but do you know what it is?  In a world where we are constantly surrounded by technology in one way or another, we somehow come to accept technical jargon without really knowing what it means.  About cached data  How does cached data work?…

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wan wide area network
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What is a Wide-Area Network and How Does it Work?

If your wireless network needs to extend over a large geographic area, then a WAN might be the solution for you. Read all about how Wide-Area Networks work here.

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personal area network pan
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What Is a Personal Area Network (PAN)?

A PAN is a connection of electronic devices within a short range. See how you can leverage PANs to improve your personal and business operations.

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good wifi speed
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What is a Good WiFi Speed?

Whether it's streaming, gaming, or just uploading videos, a strong WiFi speed will improve all of the above. Click to see exactly what you need based on your needs.

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What if you could franchise WiFi?
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What if you could franchise WiFi?

WiFi in a franchised world A franchise is the practice of leasing the right to use a firm’s successful business model and brand. When you are running a franchised business model, the key to success is consistency. Whether it’s a hotel, restaurant or any other type of franchise, when I walk…

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What does successful promotional marketing look like? A Purple guide

Successful promotional marketing allows businesses to grow and scale over time creating brand loyalty and recognition.

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What does 5G mean for WiFi?
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What does 5G mean for WiFi?

5G is here and it’s here to stay, it has already reached 228m global connections, and it’s showing no signs of slowing down, despite the global coronavirus pandemic.  To understand how 5g works it’s important to compare it to its predecessor, 4g, to grasp the real differences and benefits of…

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What do Google and the Tech Giants know about us?
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What do Google and the Tech Giants know about us?

Is ignorance bliss? Or would better understanding of technology alleviate our privacy concerns? Are we over-sharing our data? Facebook’s study about emotional contagion in June of this year raised questions about privacy, consent and how much data we’re sharing online without even knowing. The data scientists behind the study deliberately manipulated the…

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What are Indoor Location Services? Updated for 2023

Indoor location services allow for the tracking of people and objects within a set space. Find out more about indoor location-based services and indoor location technologies used.

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Tracking customer footfall
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We’ve analyzed 110 million unique individuals, across 10 billion visits to 45,000 venues. Here’s what we found.

Do you know how many people visit your venue on a daily, weekly or monthly basis? Do you know how many of those people are new or repeat visitors? Do you know how frequently your repeat visitors return? Do you know your customer demographics? If we were talking about your…

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We’re hiring! Purple WiFi
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We’re hiring!

WiFi is something that is expected, for free, just as we expect access to heat, light and water. But the big question in recent years has been how to monetise WiFi. Purple WiFi has created an innovative low cost solution that gives unprecedented analytics and insights, whilst driving true ROI…

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