Blogs

Wireless internet. WiFi. However you refer to it, you simply can’t deny that it’s something we’re all familiar with now. A study in 2012 found a staggering 73% of UK homes had WiFi networks. The same study placed the UK second on worldwide household WiFi penetration, just behind South Korea…

As our reseller and service provider network has grown (and likewise their network of customers), the complexity of managing that estate has also grown. We are now rolling out a brand new version of our WiFi management system including a two minute video demo. We will also be providing a…

Purple WiFi shocking survey results In an effort to further understand the nature of how organisations in our key target sectors provide guest WiFi, and to ascertain new sales and marketing opportunities for our reseller partners, we have conducted a global survey of over 3500 organisations in retail, leisure and…

How do I use social media to boost business? This is a question that could apply to many sectors but within the fiercely competitive hotel industry, social media is something that generates lots of debate and some action, with varying degrees of success. There are some hotel brands that implement…

Alhambra take advantage of new collaboration between Purple WiFi and Ruckus Wireless The company The Alhambra Centre is a 170,000 sq ft shopping centre located in the North of England, providing retail space to 40 well known and popular retailers including Next, Primark and T.K.Maxx.  The business didn’t have any free WiFi…

(Important Note added on 14 July 2014: The EU law in this area is currently undergoing change and this blog post requires updating to reflect the current circumstances. We will be re-publishing with the up to date legal information as soon as possible.) The need to allow access to public…

According to Clare Boothe Luce, “No good deed goes unpunished.”  Today, business owners fear that this aphorism may apply to the good deed of providing open guest WiFi to their customers.  While answers may vary around the globe, in the U.S. the rewards appear to outweigh the risks.  Indeed, numerous…

Chuanhow Technology has signed an agreement with innovative social WiFi provider, Purple WiFi, which will see the addition of cloud-based guest WiFi and location analytics solutions to its portfolio of products. Purple WiFi provides businesses with enterprise guest WiFi which meets all legal requirements while delivering rich analytical information about the…

Social media has had a profound effect on the way people engage with each other.  Its power lies in the way it can provide users with a sense of personal connection and community. Psychologists are interested in what effect this has on people’s behaviour in real life. Which is the…

So what is Hotspot 2.0, how does it relate to Passpoint and Next Generation Hotspot (NGH) and – what’s all the fuss about? Confused? You’d be forgiven if you were and would be in good company. Firstly, I will explain how they are related. Hotspot 2.0 is an initiative driven…

Social WiFi provider, Purple WiFi, has been selected by Admiral Taverns as a supplier of WiFi solutions for its pub estate. The service will enable customers to login for free but will also deliver valuable analytical data back to the individual pubs, around customers’ online activity and profile, allowing much…

Media influences opinion… …there is no doubt about that.  But do we mindlessly follow what is presented to us?  Some media researchers used to argue that what we watch and read is fed into us like a syringe and there is little we could do to stop it.  Then along…

Global shipments of WiFi enabled devices hit 1.9 billion in 2013. That’s a 19% increase over the prior year and puts the total number of WiFi enabled devices up to 4 billion – and this is expected to rise 7 billion by 2017, according to research by Strategy Analytics. 59%…

Canterbury Cathedral wanted to take action following recent reports that public WiFi is being used to access explicit content and that 58% of venues worldwide currently have no content filtering in place. They implemented the Purple WiFi platform in order to deliver a secure and legal Social WiFi solution and…

Is Facebook in decline? We keep reading that  young people prefer Snapchat, WhatsApp, Instagram and Twitter to Facebook these days. Apparently if you use Facebook you are ‘officially old and uncool’.  Or so a recent report  tells us.  This Global Social Media Impact study suggests that the reason for teenagers…