Blogs
How retail marketing must evolve for 2023
Staying relevant in an ever-changing landscape is making it difficult for retailers to retain customer loyalty. See how retailers must evolve their marketing in 2023.
Purple welcomes Palm Beach International Airport as a new business partner
The long-term relationship goals are to capture traveler feedback, collect insights on reasons for travel, and understand traveler preferences and requirements.
Purple launches partnership with Dallas Area Rapid Transit
The strategic partnership aims to increase DART’s customer record collection, and the quality of the data by implementing Purple’s Guest WiFi solution.
What does successful promotional marketing look like? A Purple guide
Successful promotional marketing allows businesses to grow and scale over time creating brand loyalty and recognition.
What is promotional marketing?: Defined, informed, and strategized
Businesses use promotional marketing to ensure their target audience is aware of a particular product or service. Find out all about the processes and benefits.
Purple partners with 1/ST to enrich the company’s customer experience
Purple’s world-class WiFi Analytics solution will increase App downloads, drive customer engagement and generate venue feedback.
Asset Tracking: What is it, how does it work, and what are the benefits?
The world of digital healthcare is quickly becoming vital to the survival of healthcare facilities. See how asset tracking works and the possible benefits.
Intelligent Healthcare: How real-time location services benefit patient experiences and boost hospital efficiency
The future of healthcare is intelligent. But how will it benefit patient experience and optimize existing processes?
The power of customer surveys in fashion retail
Collecting customer feedback is one of the best ways to achieve a great customer experience. See how fashion retailers can make the most of surveys.
Why grocery retailers should utilize reward programs to enhance customer loyalty
The post-covid environment has caused a great shift in customer loyalty. This article looks at the benefits grocery retailers see when utilizing reward programs.
Unified commerce: Retail survival through complete personalization
The survival of physical retail relies on businesses adapting to put customer experiences first by blending online and offline shopping experiences. See how.
Digital transformation in retail: From omnichannel to unified commerce
Meeting new challenges from consumer expectations and shifts in the industry landscape retailers must adapt and adopt digital solutions.
Ochsner Health Selects Purple Digital Wayfinding System to Enrich Patient, Visitor, and Staff Experience
Ochsner Health has selected Purple’s Digital Wayfinding solution to be integrated into their flagship hospital, Ochsner Medical Center, located at 1514 Jefferson Highway in greater New Orleans. The digital wayfinding solution is aimed at improving the overall experience for patients, visitors, and staff. It integrates with the MyOchsner App to…
Digital Health: The benefits of optimizing patient journeys
Take a look at how digital health solutions can impact the patient experience in this new
Purple Strengthens Future With New Board Appointment
Former Executive Vice-President for global technology conglomerate, Cisco, joins Manchester-based Purple in non-exec role.