Blogs

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Purple appoints Mike Farrar as new Healthcare Adviser

Purple's ability to expertly position indoor location services in-line with healthcare needs has grown stronger with the recent addition of healthcare expert Mike Farrar.

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Digital Wayfinding – One small step for the NHS but a big step for patient and staff empowerment by Mike Farrar

Whilst digital wayfinding may not as yet be common parlance in the NHS, it may be that its emergence in the coming years heralds a mindset shift of sizeable proportion on the part of Trusts and their management culture. Wayfinding refers to information systems that guide people through a physical…

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5 benefits of WiFi Sponsorship you don’t get with traditional advertising channels

In 2021, Purple announced the capability for businesses to sponsor advertising space on its WiFi access journeys that are seen daily in over 65,000 venues across the globe to a network of over 1 million end users! In this blog, we’re going to look at the benefits of Purple’s WiFi…

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How SMB Businesses can Benefit from CRM Software

From enhanced customer service and higher retention rates to increased productivity and streamlined communications, discover how SMB businesses can benefit from CRM software.

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Cybersecurity – How Your Business Website’s Security Affects SEO Performance

Cybersecurity is at the forefront of our minds when it comes to protecting our personal data and financial assets - but is it the same for our SEO performance?

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Purple continues to build on its success in the healthcare market with the key appointment of Libby Motto

Libby Motto has joined Purple as a Healthcare Account Executive and focuses on centralizing the importance of patient satisfaction for health care venues.

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6 Ways to ensure data security in remote work environments

Are your employees working from home and making you worry about security breaches? Here are 6 ways to ensure data security in remote work which you can use.

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Black Friday 2021: How collecting insights about in-store customers can drive revenue this Black Friday

In this blog, you will learn how businesses can use Purple solutions to reduce consumer anxiety, gain performance insights, and boost revenue!

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Purple Sponsorship Program: How can brands advertise on guest WiFi access journeys?

The Purple Sponsorship Program is creating a new marketing channel for brands - see how you can reach your ideal audiences with Purple WiFi Advertising

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Purple partners with discover.film and University Quarter Hull

This partnership will aim to offer students at UQH a free limited-time subscription to the discover.film platform.

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Purple introduces customer Revenue Share Program

Purple’s new ‘Revenue Sharing Program’ is introducing a new way for customers to create additional revenue streams that come at no extra cost!

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All the Benefits of Healthcare CRM

Between traditional healthcare challenges and ones the pandemic entailed, the healthcare industry strives to contain operational costs. In the midst of accelerating digitization, patients no longer evaluate providers based on medical outcomes alone, instead seeking a pleasant overall patient experience. As they become more engaged across channels and more involved…

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iCloud+ Private Relay – An introduction to Apple’s new privacy service

Apple's iCloud+ works differently from a regular VPN as it only works with Safari, this means app traffic is not protected when using alternative browsers.

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Captive portals: What are they for, and how do they work? (Updated for 2023)

Captive portals ensure that only authorized users can access a given network and to provide a means of authentication for new users. We discuss burning questions and explain how captive portal software works within business processes.

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WiFi proximity marketing
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WiFi proximity marketing: Strategies and how they work

What are WiFi proximity marketing and location proximity marketing strategies and how do they work? In this Purple blog, we'll uncover the most popular methods now and upcoming.

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