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Purple Recognized in 2022 Gartner® Magic Quadrant™ for Indoor Location Services

Purple provides asset and people-tracking solutions across industries including healthcare, retail, and hospitality.

Purple, an innovative provider of indoor venue intelligence, has been positioned as a Niche Player in the 2022 Gartner® Magic Quadrant™ for Indoor Location Services.

The Gartner® evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute.

Based in the UK, Purple provides clients across the world with the ultimate tool to understand, identify and enhance the visitor experience. The software optimizes venue safety, captures CRM data, and ultimately enables venues to drive revenue.

Gavin Wheeldon, Chief Executive of Purple, commented: “We believe today’s announcement is the culmination of a decade of continuous innovation and an unwavering belief in the power of technology to transform venues into intelligent spaces – for the benefit of both visitors and businesses.

“We were established in 2012 having identified a growing frustration at largely poor guest WiFi experiences in a variety of public venues, whether that be shopping centers, stadiums, hospitals, or hotels.

“We set out to build a guest WiFi system that was end-user friendly – and arrived at a cloud-based tool that transforms venues into highly intelligent, agile spaces, enabling them to not only survive but actually thrive amidst ever-changing economic climates.”

Magic Quadrant™ reports are a culmination of rigorous, fact-based research in specific markets. Providers are positioned by Gartner® in four quadrants: Leaders, Challengers, Visionaries, and Niche Players. 

The reports serve to provide businesses with market analysis in alignment with their own unique technology needs. They provide a wide-angle view of the relative positions of providers in markets where growth is high and provider differentiation is distinct.

Businesses can view a complimentary copy of the Magic Quadrant™ report to learn more about Purple’s strengths and cautions by visiting:

To learn more about the indoor location services market take a look at – What are indoor location services?

Gartner® Magic Quadrant™ for Indoor Location Services, Tim Zimmerman, Annette Zimmerman, 23 February 2022. Gartner and Magic Quadrant are registered trademarks of Gartner, Inc, and/or its affiliates in the US and internationally and is used herein with permission. All rights reserved.

Gartner disclaimer Gartner does not endorse any vendor, product or service depicted in our research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

For further information please contact Truth PR on 0161 238 9820 or email

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