Purple, an innovative provider of indoor venue intelligence, has been positioned as a Niche Player in the 2023 Gartner® Magic Quadrant™ for Indoor Location Services for the second consecutive year.
The Gartner® evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute.
Gartner® Magic Quadrant™ for Indoor Location Services, Tim Zimmerman, Annette Zimmerman, 23 February 2023. Gartner and Magic Quadrant are registered trademarks of Gartner, Inc, and/or its affiliates in the US and internationally and is used herein with permission. All rights reserved.
Gartner disclaimer Gartner does not endorse any vendor, product or service depicted in our research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Based in the UK, Purple provides clients across the world with the ultimate tool to understand, identify and enhance the visitor experience. The software optimizes venue safety, captures CRM data, and ultimately enables venues to drive revenue.
The Purple platform provides guest WiFi, as well as asset and people-tracking solutions across a variety of industry verticals, including healthcare, retail, hospitality, stadiums, transport, and attractions.
Gavin Wheeldon, Chief Executive of Purple, commented: “Despite the challenges businesses have faced over the past few years, the indoor location services market has never been stronger, and we believe Purple’s presence in the Magic Quadrant for the second consecutive year is a testament to the value our solutions provide to businesses”.
Founded in 2012, Purple provides the industry’s most comprehensive, flexible, and proven indoor location services platform. Organizations that deploy the Purple platform build better and more productive relationships with their employees and customers by enhancing their existing technology.
Magic Quadrant™ reports are a culmination of rigorous, fact-based research in specific markets. Providers are positioned by Gartner® in four quadrants: Leaders, Challengers, Visionaries, and Niche Players.
Magic Quadrants reports are useful for your internal analyses and decision-making. They provide a wide-angle view of the relative positions of the market’s competitors, it’s a graphical competitive positioning of four types of technology providers, in markets where growth is high and provider differentiation is distinct.
Businesses can view a complimentary copy of the Magic Quadrant™ report to learn more about Purple’s strengths and cautions by visiting: https://purple.ai/lp/gartner-magic-quadrant-2023/
To learn more about the indoor location services market take a look at – What are indoor location services?
