For the past 10 years, Purple has supported guest login journeys for over 11,000 UK hospitality venues, handling over 77 million unique guest WiFi logins, typically provided via a small number of resellers. This summer, Purple invites hospitality operators to sign up for their solution directly, recently enhanced with new integrations into hospitality-specific CRMs such as Airship, Atreemo, Bloomreach, and Mapp.
Now, businesses operating in the UK hospitality industry can sign up directly with Purple and benefit from several key advantages:
- Direct Access to Customer Support: Operators will have direct access to Purple’s dedicated customer support team, ensuring prompt and efficient assistance.
- Significantly Lower Price Point: By cutting out the middleman, Purple is offering its solution at a much more competitive price point, making it even more accessible for hospitality businesses of all sizes.
- Unwavering Platform Stability: Purple’s platform boasts an impressive 99.9% uptime, guaranteeing reliable and consistent performance.
Purple CEO Gavin Wheeldon stated, “Supporting the UK hospitality sector has been a pleasure, even from a distance. Now, engaging directly with operators we can offer them full support, lower costs, and a consistently reliable platform.”
To support this relaunch, Purple has enlisted Hospitality SaaS Specialist Sam Brown, formerly of Airship and Wireless Social. Wheeldon noted, “Sam is a well-known figure in the hospitality sector and has extensive knowledge of guest WiFi. His insights will help us make a real positive impact on the brands we’re onboarding.”
Sam Brown brings a wealth of experience to Purple. As the former Sales Director for Wireless Social, he played a pivotal role in making it the default guest WiFi solution across hospitality by reselling a white-label version of Purple. More recently, as Chief Commercial Officer at Airship and Toggle, he oversaw Sales and Marketing, bringing over 700 new hospitality brands onto their CRM and Gift Card platforms over four years. With a deep passion for UK hospitality and no intention of leaving the sector, Sam recently stepped away from Airship following its sale to Zonal and is now an investor and advisor for several hospitality tech platforms.
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About Purple
Purple is an intelligent spaces company that provides businesses with actionable insights and marketing tools for the real world. Utilizing Wi-Fi technology, Purple offers a unique platform that supports businesses in understanding and engaging with customers in physical spaces.