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Tag: CRM

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How SMB Businesses can Benefit from CRM Software

Between accelerated omnichannel marketing digitization, in part fueled by COVID, and increasingly fragmented customer journeys, customer relationships offer unquestionable value. Marketing trends continue to highlight that customer satisfaction is imperative, driving deep customer journey mapping, UI/UX optimizations, and more. In this context, Customer Relationship Management (CRM) software has advanced rapidly itself, quickly becoming a marketing…
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All the Benefits of Healthcare CRM

Between traditional healthcare challenges and ones the pandemic entailed, the healthcare industry strives to contain operational costs. In the midst of accelerating digitization, patients no longer evaluate providers based on medical outcomes alone, instead seeking a pleasant overall patient experience. As they become more engaged across channels and more involved in the process, healthcare marketing…

Purple add Airship to their list of customer integration features
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Purple add Airship to their list of customer integration features

We are pleased to announce that our advanced WiFi solution is now fully integrated with Airship, the leading CRM and customer engagement platform. The Airship platform, complete with data acquisition, segmentation and broadcasting features, helps clients drive revenue through delivering intelligent customer journeys. Dan Brookman, Airship’s Managing Director said: “With this integration, it will be…

Purple and Smarter WiFi reach new heights at renowned ski and climbing centres
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Purple and Smarter WiFi reach new heights at renowned ski and climbing centres

Purple, the intelligent spaces company, has revealed that the Ice Factor, Snow Factor and Bar Varia are collecting four times more CRM data following the installation of its solution by Smarter WiFi. The Scottish attractions draw visitors from far and wide as the Ice Factor is home to the world’s biggest indoor climbing walls and…

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