Blogs
Tag: data capture
Arena WiFi: Understand your fans and drive superior engagement
Easily managing online experiences has never been easier than with arena guest WiFi solutions - Boost incremental revenue and capture highly valuable feedback
The Internet of Behavior – A marketing breakthrough or moral conundrum?
A quick summary of IoT – The “Internet Of Things” The “Internet of Things” was coined by British technology pioneer, Kevin Ashton in 1999, defining it as a system in which the internet is connected to the physical world by utilizing sensors and RFID tags. You can visualize the ‘IoT’…
California Introduces New Data Privacy Laws
With great data, comes great responsibility… Since Purple’s beginning in 2012, data security has been at the forefront of our business and we’ve always gone a step further by providing guests the moment they log in with an easy to read and digestible terms of business and privacy policy which…
The benefits of marketing personalization
The future belongs to businesses that provide superior customer experiences – and one of the best ways to provide such an experience is through highly personalized content; delivered to customers in real-time across a number of marketing channels. 74% of consumers are frustrated when content isn’t personalized. Consumers have so…
How our end users have absolute control over their data
End users of WiFi should have control over the data they are willing to share with companies. The General Data Protection Regulation (GDPR) comes into full force on 25th May this year, the biggest revision to data privacy and security in 20 years by the European Union parliament, but there…
Popular UK wildlife parks have improved the way they interact with guests thanks to Purple
Paignton Zoo, Newquay Zoo and Living Coasts are working with Purple, the intelligent spaces company, Acronyms and Cisco Meraki to deliver connectivity to visitors whilst obtaining a wealth of data about their guests for outbound marketing. The tourist attractions, located in the South of England, are operated by the Whitley…
Indoor Location Tracking to reach $5BN by 2018
Online has for many years been spoilt with the wealth of information available to understand visitor behaviour, one of the really interesting developments was in-page analytics. What this allows you to do is understand user behaviour and how they journey through your site, a few small tweaks with positioning, size,…