Tag: personalization

The Future of Hotels: It’s all about personalization

Last month saw Purple and Cisco Meraki welcome guests from the hotel industry to an event at the Lancaster Hotel in London, called “The Future of Hotels”. Purple partners, hoteliers and journalists attended the event which uncovered the future of the hotel industry and how new technology and means of connectivity can and will create…

Purple's top 6 digital marketing trends for 2016

2016 is the year of the customer. But wait a minute, wasn’t 2015 the year of the customer? In fact, for several years it’s been all hail customer centric marketing. But 2016 really does feel as though it could be the year we begin to put the customer up front and central, not only in…

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