How retail marketing must evolve for 2023
Staying relevant in an ever-changing landscape is making it difficult for retailers to retain customer loyalty. See how retailers must evolve their marketing in 2023.
What is promotional marketing?: Defined, informed, and strategized
Businesses use promotional marketing to ensure their target audience is aware of a particular product or service. Find out all about the processes and benefits.
Unified commerce: Retail survival through complete personalization
The survival of physical retail relies on businesses adapting to put customer experiences first by blending online and offline shopping experiences. See how.
The Future of Hotels: It’s all about personalization
Last month saw Purple and Cisco Meraki welcome guests from the hotel industry to an event at the Lancaster Hotel in London, called “The Future of Hotels”. Purple partners, hoteliers and journalists attended the event which uncovered the future of the hotel industry and how new technology and means of…
Purple’s top 6 digital marketing trends for 2016
2016 is the year of the customer. But wait a minute, wasn’t 2015 the year of the customer? In fact, for several years it’s been all hail customer centric marketing. But 2016 really does feel as though it could be the year we begin to put the customer up front…