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Tag: primary data collection

the world’s strictest data protection laws
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What is data protection and data privacy? The concept of the right to privacy emerged in 1948 when the Universal Declaration of Human Rights was adopted by the UN. This states that “no one shall be subjected to arbitrary interference with his privacy, family, home or correspondence”. By 1978, the first marketing email had been…

how retail marketing must evolve for 2023
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Businesses in all verticals have felt the impact of the challenging and ever-changing economic landscape, with many still working to overcome the impact that the COVID pandemic has had on supply chains and global inflationary pressures. In addition to these tough challenges, businesses are fighting to stay competitive and retain customers in a world where…

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What is primary data? First-party data collection (also known as Primary data collection) can be defined as the data that is collected by you from a direct source to be used for specific purposes.  The main purpose of first-party data collection is to gather information that provides insights into audience demographics and their behaviors. This…

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