Blogs

Discover the effectiveness Purple’s placement in partner deals has on reducing telco churn and driving additional value.

Discover 6 real examples of businesses benefitting from indoor location services. From in-depth visitor analytics to enhanced venue safety and more!

Indoor location services allow for the tracking of people and objects within a set space. Find out more about indoor location-based services and indoor location technologies used.

The Purple Sponsorship Program is creating a new marketing channel for brands - see how you can reach your ideal audiences with Purple WiFi Advertising

Between traditional healthcare challenges and ones the pandemic entailed, the healthcare industry strives to contain operational costs. In the midst of accelerating digitization, patients no longer evaluate providers based on medical outcomes alone, instead seeking a pleasant overall patient experience. As they become more engaged across channels and more involved…

The Featured Customers Summer 2021 report has been released, and surprise surprise, Purple’s on the list. Featured Customers is a customer reference platform for B2B business software and services. Each Featured Customers report looks at the very best companies within the highly competitive Enterprise WiFi industry and have 3 structured…

There are many different ways that businesses try to test out new website designs, marketing campaigns and with the use of WiFi Analytics, even store layouts and window displays. But to ensure that these campaign resources and efforts aren’t wasted, it’s important to ensure that companies have clear outcomes and…

Find out about location technology and how the presence data collected can be utilized to increase revenue!

In February, Purple and UST DataLabs worked together to see if there was a correlation between social behavior and the rates of C19 cases in Manchester, York, and London. Through the combination of an enriched dataset created by UST, detailing the movement of the UK workforce during the pandemic, and…

Whether you are an online business or brick and mortar store, you more than likely use analytics to understand how visitors are engaging with your business.

Purple, the intelligent space company has announced its partnership with Allied Telesis, a leading provider of WiFi hardware and software.

Good patient experience is an intrinsically valuable goal, and patients and visitors are increasingly emphasizing patient experience as part of care quality.

When is a MAC address not a MAC address? When it’s been randomised! But before we begin it’s important to have a good understanding of what a MAC address is and why it is used. What is a MAC address? A media access control address or “MAC” address is a…

Ensure your business is on the right path for moving into a more controlled and contactless world through the use of Anayltics and Wayfinding

Find out how it all started, what solutions are currently revolutionizing physical spaces, and what to prepare for in the future.  Wayfinding, albeit in its primitive form, has been around for centuries. For thousands of years, humankind has needed to be directed to where they need to go, whether it…