The global adoption of mobile technology means that businesses expect their staff to be contactable wherever they are and this includes the days when they are delegates at industry conferences.
The importance of WiFi at a conference ranks highly on many a delegates list when deciding to attend. They want to instantly connect to WiFi upon arrival, access their day passes, download the conference app or receive updates throughout the event.
Using Purple, organizers can keep attendees connected and up to date with important information about keynote speeches, refreshments, location plans and itineraries
When delegates login to the conference WiFi network, organizers can capture information about them, providing a true picture around footfall, movements in and out of the conference and exhibitor engagement at break out times during the day.
Capturing network data, organizers can also establish who accessed the WiFi, when, how long and which websites were viewed the most. Turning on content filtering can even block sites according to category, depending on the specific needs of the event.
Post event, organizers can view all delegate data captured from their conference in the Purple Portal; helping monetize the provision of WiFi as a service and improve future events.
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Conference WiFi benefits
How Purple can enhance the conference WiFi experience.
Using the analytical data collected at the conference makes planning next year’s event easier, optimizing space according to footfall.
Free WiFi means that sharing the conference experience on social media is easy, creating a buzz about the event and boosting your social profile.
Update attendees with information about the agenda, speakers, special guests and facilities straight to their phones.
Create new revenue streams through third party advertising and sponsorship of the splash page and messaging.