Las compras de boletos múltiples solo identifican a una persona en el proceso de reservación. Los datos demográficos de los otros poseedores de boletos aún son desconocidos. Cuando 7 de cada 10 fanáticos nunca regresan, abrir una línea directa de comunicación con las personas en tu lugar es clave para comprender sus intereses y comportamiento para que regresen.
Identificar quiénes son tus fanáticos nunca ha sido más importante
Casi la mitad de los fanáticos del deporte y el entretenimiento son desconocidos para los representantes de marketing, CRM y venta de entradas. Los mercados de boletos de reventa no solo confunden los perfiles de los fanáticos y visitantes, sino también los canales que utilizan para comprar boletos para juegos particulares, conciertos y eventos especiales en tu lugar.
Datos de acción recopilados en tiempo real para impulsar el comportamiento que importa
Aprovecha el WiFi del estadio, el análisis de ubicación y el marketing inteligente para que los fanáticos vuelvan y pasen más tiempo en tu lugar
La personalización eleva las ganancias de un 5 a 10%
Envía a los fanáticos y visitantes a una página de bienvenida de tu marca completa que les permita iniciar sesión en el WiFi de tu estadio a través de tus redes sociales favoritas o en forma corta. Una vez en línea, los fanáticos pueden ser redirigidos a páginas de aterrizaje personalizadas con contenido hiperdirigido basado en los datos recopilados para impulsar el compromiso y entusiasmar a los fanáticos con ofertas exclusivas y personalizadas.
Matthew Jafarian
Vice President of Digital Strategy and Innovation for the Miami HEAT
“Purple has provided a platform that has helped us achieve our goal of elevating the fan experience. Not only do fans have easy access to the WiFi throughout the Arena, but with the customer data we are collecting, we are able to personalize our interaction with new and returning guests and send automatic updates and information based on specific demographic criteria.”
Ariel Salvetti
CEO of eFan and eFan Zone
“eFan offers a full service to events with strong, high-density WiFi, interactive digital signage, content generation, collaborating with sponsors in ‘Fan Zones’ and interactive mapping. Before Purple, thousands of visitors remained anonymous to our marketing services despite increased engagement at events. Now, the platform complements our service in every aspect of our business with the captive online portal collecting active consumer information we can use to deliver more effective campaigns and measurement.”
Matthew Jafarian
Vice President of Digital Strategy and Innovation for the Miami HEAT
“Online ticket sales mean that we don’t have the ability to collect as much data as we’d like on our visitors. Whether that’s through one fan buying multiple tickets, or fans purchasing tickets through third party websites; not to mention ticket resales. We miss out on a lot of data. Through the installation of WiFi analytics, we have been able to start bridging that gap.”
Jeremy Pierce
Assistant General Manager at Irving Convention Center
“Purple allows us to determine the demographics of our visitors and enables clients to better understand their audience. It is also helping us to recognize what type of events are needed at the center based on the interests of our visitors. Setting up Purple with our existing infrastructure was a breeze and very easy to get started, overnight we had a portal and custom splash page which is exactly what we wanted.”
Ed Frederici
Chief Technology Officer, NBA Pacers Sports and Entertainment
“We chose Purple for three simple reasons: the completeness of their solution, their strong focus on innovation and their culture. They were a clear leader in the bidding process from the start. They have a consummate understanding of the market space and have developed software that is both broad and deep and brings the future to the present rather than relying on approaches of the past. They were amazingly easy to do business with and worked through our unique needs tirelessly and patiently.”
