Why are guests staying at your hotel?

Download Intelligent Insights For the EU Hotel Industry

Effectively increasing direct bookings is a challenge faced by hoteliers no matter what size the marketing budget is. Producing digital content and ensuring messaging is not only reaching, but resonating with guests to influence their decision-making to the point of contact is paramount.

As part of a Purple Intelligent Insights research study, 11,081 hotel profiles and 4.8 million review ratings across Europe on TripAdvisor were analysed to showcase the potential of data and identify opportunities to better understand guest interests and motivations.

Download our white paper to discover why guests are staying at your hotel.