WiFi Heat Mapping
Real-time Heat Maps
Heat maps can be applied to all physical spaces from retail stores to airports enabling you tofully understand the customer journey. Optimize windows displays, validate product placement and A/B test new store concepts with clear visual actions.
Review staff levels and optimise shift patterns at different times of the day to save money and boost revenue.
Another use case for heat mapping and footfall analytics is creating operational efficiencies. For example, if you know that your venue (let’s say it’s a coffee shop) is busiest first thing in the morning as people are on their way to work, or at lunchtime, you can ensure that more baristas are on duty to keep the queue moving. You could plan to have extra cleaning staff on duty clearing tables to make room for the increased number of customers. On the other hand, if you know there are times when the shop isn’t as busy, you can have a member of staff handing out vouchers for a free cup of coffee to passers by, or send an offer to regular visitors with an incentive to come back. Of course, understanding busy and quiet times also allows you to plan your stock effectively, and reduce waste.