Capturing guest data, and using this data to deliver personalized marketing communications is proven to increase customer spend and encourage loyalty. This is particularly relevant in the hospitality industry where competition is high.
Being able to identify your guests has never been more important
To deliver true personalization, you need to know exactly who your guests are – what’s their name, age, date of birth, like and dislikes, how do they interact with your brand, what are their buying requirements?
What are the benefits of WiFi analytics?
Premium guest WiFi
Not only can you use your WiFi to capture customer data. You can also build customized splash pages tailored to your brand enabling you to manage your guests brand experience as soon as they connect to the WiFi. With social WiFi enabled, you can also allow guests to login quickly using their social media credentials.