Transport Hubs

Understand how customers use your venue with WiFi analytics

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Understanding how passengers move around your terminal has never been more important

74% of passengers would accept push notifications

With the majority of passengers wanting to be kept informed via their smart devices, personalization can increase customer retention by 24% through hyper-personalized marketing and engagement. Passengers are looking for airport, train and bus terminals to customize relevant, real-time messages to demographics, behavior, social interests, and return visits in their own language.

59% of passengers would use a digital travel concierge

An extra 10 minutes in a security line reduces an average passenger’s retail spend by 30%, according to SITA. Passengers are looking for a comfortable, passenger-centric experience and easily accessible information on current offers and services. Achieving this can lead to increased dwell times in terminal shops and restaurants as well as increased spend and return customers.

1 billion+ visits

AENA has seen over 1 billion visits with WiFi analytics

Click to read more case studies

Collect passenger data with a captive social WiFi portal and use location analytics to positively impact dwell time, spend and return rates

Identify your customers

Airports, train stations and coach stations know the names of their passengers – but not their movement in the terminal or social interests to influence behavior with relevant marketing. By collecting this information with Purple’s social WiFi captive portal, marketing teams can identify and personalize the end-to-end passenger experience.

Understand behavior

Location services enable transportation hubs to monitor footfall, dwell times, repeat visits, entry and exit points, queue lengths and overcrowding hot spots. With Purple’s built-in LogicFlow marketing tool, airport, train and bus terminals can action this data in real-time to optimize digital signage, merchandise stalls, and passengers’ proximity to amenities, retailers, and restaurants.

Drive spend in real-time

Promote onsite and duty free spend within your terminal with our built in marketing features. Draw on the data collected via WiFi analytics to personalize customer communications and increase engagement.

Content filtering

Tens of thousands of families and children travel through your transport hub each day, which means there is a need to restrict access to inappropriate content for younger visitors. With Purple, content filtering can be easily activated to ensure all users are safe and averted from any inappropriate sites whilst waiting to board.

Bespoke login journey

Onboarding is simple and flexible, using either social media authentication or a short registration form. Transportation hubs can completely customize offline and online splash pages to include specific branding, promotions and advertising for retailers, or redirect to landing pages with up-to-date flight information.

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