Metro Stations, train stations, and coach stations know the names of their passengers who bought the tickets, but perhaps not family and friends traveling with them, use Guest WiFi to capture these customer profiles
Build in-depth customer profiles
Capture social interests to influence behavior with relevant marketing. Collect information with Purple’s social WiFi captive portal and your marketing team can identify and personalize the end-to-end passenger experience.
Understand visitor behavior
Location services enable transportation hubs to monitor footfall, dwell times, repeat visits, entry and exit points, queue lengths and overcrowding hot spots.
Using Purple’s built-in LogicFlow marketing tool, airport, train and bus terminals can action this data in real-time to optimize digital signage, merchandise stalls, and passengers’ proximity to amenities, retailers, and restaurants.
Transport hubs are a hotspot for families, content filtering can be easily activated to ensure all users are safe and averted from any inappropriate sites whilst waiting to board.
Digital travel concirege
Use wayfinding technology to ensure a comfortable, passenger-centric experience and easily accessible information on routes and services.