Industries

Transport Hubs

Understanding how passengers move around your terminal has never been more important.

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Identify travellers

Metro Stations, train stations, and coach stations know the names of their passengers who bought the tickets, but perhaps not family and friends traveling with them, use Guest WiFi to capture these customer profiles

Build in-depth customer profiles

Capture social interests to influence behavior with relevant marketing. Collect information with Purple’s social WiFi captive portal and your marketing team can identify and personalize the end-to-end passenger experience.

Understand visitor behavior

Location services enable transportation hubs to monitor footfall, dwell times, repeat visits, entry and exit points, queue lengths and overcrowding hot spots.

Hyper-personalized marketing

Using Purple’s built-in LogicFlow marketing tool, airport, train and bus terminals can action this data in real-time to optimize digital signage, merchandise stalls, and passengers’ proximity to amenities, retailers, and restaurants.

Content filtering

Transport hubs are a hotspot for families, content filtering can be easily activated to ensure all users are safe and averted from any inappropriate sites whilst waiting to board.

Digital travel concirege

Use wayfinding technology to ensure a comfortable, passenger-centric experience and easily accessible information on routes and services.


67

Acre site

Case Studies

Kings Cross

King’s Cross has partnered with Haptic Networks and Purple to deliver a free, fast and secure guest WiFi network across their 67-acre site in the heart of London.

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