With the majority of passengers wanting to be kept informed via their smart devices, personalization can increase customer retention by 24% through hyper-personalized marketing and engagement. Passengers are looking for airport, train and bus terminals to customize relevant, real-time messages to demographics, behavior, social interests, and return visits in their own language.
Understanding how passengers move around your terminal has never been more important
An extra 10 minutes in a security line reduces an average passenger’s retail spend by 30%, according to SITA. Passengers are looking for a comfortable, passenger-centric experience and easily accessible information on current offers and services. Achieving this can lead to increased dwell times in terminal shops and restaurants as well as increased spend and return customers.
Create a personalized experience with your passengers and drive behavior that really matters
Collect passenger data with a captive social WiFi portal and use location analytics to positively impact dwell time, spend and return rates
Bespoke login journey
Onboarding is simple and flexible, using either social media authentication or a short registration form. Transportation hubs can completely customize offline and online splash pages to include specific branding, promotions and advertising for retailers, or redirect to landing pages with up-to-date flight information.
“Purple offers a complete solution with all the functionality we need. It allows TMB to place customers at the heart of our business by truly understanding their behaviours and preferences. Capturing user analytics will help us to monitor how our campaigns are being received and more accurately segment our audience. Furthermore, we can personalise all marketing activities to appeal to each customer’s interests and easily generate tailored splash pages with relevant ads that grab attention.”
“Purple has given QAL insights into our passenger and guest traffic in and around our four airports via a well laid out, user friendly browser based environment. They ticked every box throughout the open market evaluation process.”
“Our intention was to create an easily accessible and cost-efficient WiFi solution for our guests. Because of the roaming issues when travelling through multiple EU and non-EU countries, our major requirement was to be able to restrict data usage. An additional requirement was to be able to manage all the devices and networks centrally from our Head Office in Stuttgart. With Deutsche Telekom, Meraki and Purple we found a perfect fitting WiFi solution and very reliable partners.”