BanksIncrease customer acquisition with WiFi analytics Get in touchHome > How we work > Industries > BanksDigital transformation in the banking industry Customers expect personalized content and experiencesWith new innovations in technology and the number of consumers using digital channels only increasing, many banks are embarking on large scale digital transformation projects aimed at enhancing the customer experience.Leading banks are investing heavily in digital technology, improving how customers use online, mobile and other digital platforms to access banking services.Forbes recently reported that 86% of financial institutions indicated that digital solutions represented their top technology investments. Place customers at the center of your business operationsBanking is a competitive market, and differentiating the consumer experience is becoming increasingly difficult. Digital delivery now goes beyond just mobile banking apps – without back-office improvements, current technologies will eventually fail to deliver the experiences that are expected by consumers.A focus on the customer experience is key. Banks need to place customers in the center of business operations – with full consideration of the end-to-end experience, from awareness right through to purchase and referrals. But how do you do this if you do not know who your customers are and how they interact with your brand? 4,000 logins per monthOn average, 4,000 unique customers connect each month Check out more case studiesCollect data and action insights before, during and after customers visit your branch Identify your customersCapture data in real-time such as name, age, contact information, location and more via our captive login portal. View and analyze the data captured from our enterprise-class reporting platform. Drive personalized campaignsGet a better understanding of who your customers are – and by considering different facets, such as when visits occur, who is making those visits, and how this differs by branch – you can provide the insight to create a more meaningful and personalized customer interaction. Understand customer movementIdentify trends at a company-wide, geographic or individual location level – in the context of the wider market and future opportunities. This allows you to provide a better overall customer experience, resulting in increased engagement, interaction, satisfaction and retention. Promote your banking appMake it simple, branded and seamless for your customers to login anytime, at any of your branches. Inform customers about new processes or promote your app with our fully customizable splash screens. Fancy a demo? Bespoke login journeyCreate the perfect customer login journey. Onboarding is simple and flexible, using either social media authentication or a short registration form. Completely customize your offline and online splash pages to include specific branding, promotions and advertising.Okay, you have my attention Show me how purple worksOkay, I'm really interested! Get in Touch