Aruba and PurpleA Preferred Partner driving Aruba salesPurple is fully integrated with Aruba wireless APs, controllers and the Aruba Analytics and Location Engine (ALE). Aruba wireless access points deliver robust guest WiFi performance, and can be deployed as controllerless Aruba Instant APs or controller managed, depending on the design and scale of the wireless network.The ALE location data is made available to Purple customers via the Purple Portal. The business intelligence delivered by ALE data, combined with the information collected via Purple’s social WiFi login process, helps marketing teams to improve the customer experience. Teams can segment and target customers based on their age, gender, loyalty, and their physical location in a venue, resulting in relevant and meaningful engagement. The reports can also help to drive operational improvements, ensuring busy areas are staffed accordingly and that the venue’s layout is fully optimized.Focus industries we partner in Hospitality Retail Large public venuesBenefits for partnersDrives Aruba hardware salesAccess to budgets from lines of business outside of IT with new conversationsSeamless social WiFi login data and portal to enhance the product and service offeringBenefits for businessesGenerate return on your investmentCollect rich, accurate CRM data and market to customers in real-timeProvides an API to link existing commercial systems, assets and appsMeets global security and family-friendly certificationsFind out more about Aruba and Purple ViewLeicester County Cricket Club DownloadAruba Central and Purple integration Reseller PartnersVisit our Purple partners page OpportunitiesSubmit an opportunity