Turn Insight Into Action
At attractions such as theme parks, zoos, parks or festivals, expectations are high and they are usually filled with excitement. With an attraction that offers WiFi the fun can start on arrival. Even during busy periods when there is a wait to get inside, customers can be entertained in the queue.
When a guest is in a specific area of the attraction they may receive personalized offers for the nearest food and drink vendors or gift shops. They can check ‘fast pass’ availability and showtimes or pre-order and pay for their gifts and photos online instead of in another queue. Guests could also receive a special discount for their next visit, encouraging them to return. In other words, WiFi enables venues to interact with their guests when they have time on their hands.
Visitors and tourists can capture their experience by taking pictures and will often share them on social media, which is easily accessed using WiFi. It is a great way for visitors to spread the word to wider social networks and create a buzz about the attraction.
All of this provides a seamless visitor experience and it doesn’t end when the individual leaves. The Purple Portal can be used by venues to stay in touch and let visitors know about upcoming events, offers and news.
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