We use geo-fencing technology which allows you to draw invisible lines around specific areas of your venue in the Purple portal. You can then identify behavior patterns within that space and gauge how long consumers will remain in these areas and what purchases they are considering.
We use this information to drive marketing campaigns such as email and SMS and trigger them based on the users WiFi location or target their behavior.
LogicFlow is Purple’s new, easy to use drag and drop marketing tool.
Setup complex, multi-staged marketing campaigns in minutes based on user behavior, location and even the weather. Resulting in highly relevant, automated communications.