Here's how it works
Purple’s Guest WiFi solution builds a bridge between businesses and their visitors by providing a bespoke and secure way to get online.
Gather data upon access that reveals who’s in-venue, and how behaviors change between venue visits.
As data gathers over time, you can make informed decisions for business operations and create personalized marketing messages based on your customers’ interests across your entire estate.
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Use high-level customer and venue insights to make informed business and marketing decisions
View all venue insights in one place in real-time
View data from across your entire estate in real-time, or report on individual venues to understand performance
Identify demographic trends and profiles across all venues
Understand in-venue behavior
See how frequently visitors come to your venues, and which venues have the highest return rates
Dwell time reports allow you to understand which parts of your venue are most relevant to visitors
Personalize & automate your marketing
Increase return rates by serving relevant and timely offers through our automation platform LogicFlow
Deliver personalized messages based on your customers’ interests