Top Trends in Retail Digital Transformation and Innovation for 2022
E-commerce is no longer a differentiator for retailers and the real future for retail is one of uniformed commerce, a hybrid of technologies that can be utilized in both the physical and digital worlds.
Additionally, e-commerce has educated consumers to now expect immediate, responsive, and personalized experiences resulting in businesses shifting their focus to find new ways of optimizing customer journeys across all touchpoints.
This report discusses how CIOs can take the right steps to identify the most relevant technology investments for their businesses and begin moving toward a unified commerce strategy.
But what is a unified commerce strategy? – Unified commerce is the connection of back-office applications with the consumer-facing systems used in omnichannel marketing in a single platform for a holistic view of customer interactions, and product-specific sales performance, as well as management systems.
What will I get from this report?
- ✔️ Privileged access to the Gartner insights in this report and the evidence gathered relating to big changes in the retail industry
- ✔️ An understanding of the steps required to switch from an omnichannel to a unified commerce approach
- ✔️ Insights to pro-actively get ahead of the adoption curve and gain a long-term competitive advantage
- ✔️ The features & benefits associated with implementing new technologies and correlating data sets to optimize customer journeys